Difference between revisions of "ATC/Current/AdminGuide/About actions"
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Revision as of 18:05, October 12, 2020
An action represents the steps you want to take to engage with users or to further related business outcomes. Actions are organized in the Action Library.
Contents
Overview of actions and action maps
An action represents the steps you want to take to engage with users or to further related business outcomes. Genesys Predictive Engagement supports numerous types of actions, including content offers, webhooks, and webchats. An action map defines when and how you use a particular action.
- [[ATC/Current/AdminGuide/About_actions_and_action_maps|]]
- About action maps
Action Library
Use the Action Library to build a collection of reusable actions, such as content offers and webhooks, for use with action maps.
Content offers
Content offers allow you to present highly customized, personalized offers to your website visitors.
Webhooks
You build webhooks to integrate with external systems. Webhooks use Genesys Cloud integrations and data actions.
- [[ATC/Current/AdminGuide/Overview|]]
- Video
- [[ATC/Current/AdminGuide/Scenario:_Spa_booking_integration|]]
- Configure a Genesys Cloud integration
- Configure a Genesys Cloud data action
- Create a webhook
- Use a webhook with an action map
- Go-live checklist
- [[ATC/Current/AdminGuide/Monitor_webhooks|]]
- [[ATC/Current/AdminGuide/Troubleshoot|]]
Web chats
Web chats present simple chats to users. To build them, you define what the offer text should be and what the chat window looks like.
Architect flow actions
Use an Architect flow action to send journey context data information to third-party systems using a special type of Architect workflow. For example, you can send information about campaign contacts to Salesforce or another CRM.
- Overview of Architect flow actions
- Salesforce lead creation and campaign attribution integration
- Configure a Genesys Cloud integration
- Configure Genesys Cloud data actions
- Campaign parameters
- Prepare the workflow
- Update referential integrity constraints
- Build an action map that uses the Architect flow action
- Map contract fields
- Go-live checklist
- Monitor an Architect flow action's performance
Monitor your actions
Use Genesys Predictive Engagement's analytics to evaluate the effectiveness of your actions.