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web action

An action that interacts directly with users through a web page. For example, content offers and web chats are web actions.

This topic is part of the manual Altocloud Administrator's Guide for version Current of Altocloud.

Learn how to use content offers to present special promotions and information to users.




Let's say you're doing travel research on a travel site. As you're about to leave the website in search of a better deal elsewhere, a pop-up window appears. It says that if you book now, you'll receive 10% off.

That's a content offer. And the point of a content offer is to engage you and then prompt you to take some sort of action (book a trip, in this example).

You use Altocloud to build content offers for the scenario outlined above and for almost anything that requires a website visitor's buy-in or consent - for example, sign up for an event, subscribe to the newsletter, try a new product, and so on.

How it works


A content offer is a type of web action that Altocloud can take to engage a customer and prompt action. You configure a content offer action in the same way you configure other types of actions in the Action Library.To set up a content offer:

  1. Create the content offer.
  2. Publish the content offer.
  3. Link the content offer to an action map.