An action that interacts directly with users through a web page. For example, content offers and web chats are web actions.
Learn how to use content offers to present special promotions and information to users.
- Configure the following permissions in Genesys Cloud:
- Journey > Action Map > Add , Delete, Edit, and View permissions (to create action maps)
- Journey > Action Template > Add, Delete, Edit, and View permissions (to configure content offers)
- Prepare a Genesys Cloud Version 2 widget.
Let's say you're doing travel research on a travel site. As you're about to leave the website in search of a better deal elsewhere, a pop-up window appears. It says that if you book now, you'll receive 10% off.
That's a content offer. And the point of a content offer is to engage you and then prompt you to take some sort of action (book a trip, in this example).
You use Altocloud to build content offers for the scenario outlined above and for almost anything that requires a website visitor's buy-in or consent - for example, sign up for an event, subscribe to the newsletter, try a new product, and so on.
How it works
A content offer is a type of web action that Altocloud can take to engage a customer and prompt action. You configure a content offer action in the same way you configure other types of actions in the Action Library.To set up a content offer: