About the data we track

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This topic is part of the manual Altocloud Administrator's Guide for version Current of Altocloud.

Learn how Altocloud tracks user activity on your website.

Transparency about our data tracking practices

When visitors come to your website, Altocloud collects data about what they do and where to they go on your website. For example, we track which pages each visitor views, any forms they submit, and any searches they complete. We collect this data to improve your understanding of the effectiveness of your website and the needs of your customers.

  • To be compliant with GDPR, it's important that you create and implement a tool (message, dialog box, etc.) to obtain each visitor's consent to be tracked.
  • For more information on using Altocloud in a GDPR-compliant manner, see GDPR.

Data we track about each visit

Visit information tracked does not contain any personal information related to the visitor, but contains information on their current session.

Data in a visit can include:

  • Visit and visitor identifiers used to identify visit information within Altocloud
  • Visit timestamps, such as start time, when the visitor will be considered idle, and when the visitor was last active
  • Current web page information including the number of pages visited, web document properties and device properties
  • Journey information such as matched segments and outcomes achieved
  • Referer information from where the customer accessed your website, and marketing campaign information associated with it

Data we track about each visitor

Visitor information contains personal information gathered from submitting data to the Altocloud system about a specific visitor. Visitor data can include:

  • Altocloud-specific identifiers
  • Third-party identifiers
  • Personal details, such as name, DOB, job information, and phone numbers
  • Altocloud visit information
    In order to pass this no-default data to Altocloud, the customer must deploy specific javascript code on their website. For more information, see About tracking with Altocloud.