Altocloud

Outcomes

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outcome

A business goal that you want to track and achieve.

This topic is part of the manual Altocloud Administrator's Guide for version Current of Altocloud.

Outcomes correspond to business goals that you want to monitor and achieve.

About outcomes

In order for Altocloud to assist your customers in achieving your business goals, you must first define each business goal as an outcome in Altocloud. Every night, Altocloud analyzes the customer activity from that day. Based on this analysis, Altocloud learns how to use your action maps to steer future customers towards your business outcomes.

Tip
  • The more outcomes you create, the better Altocloud will be able to predict future outcome scores.
  • Outcomes can also represent negative behaviors: things that you want your customers not to do.

View your outcomes

1

  1. Click Admin.
  2. Under Altocloud, click Outcomes.
  3. To search for an outcome, start typing its name in the Search box. Search is case-insensitive.
  4. To sort the list, click the Ascending/Descending buttons in Name or Updated column headings.

Create an outcome

1

Tip
To simplify the process of creating an outcome, duplicate an existing outcome.
  1. Click Admin.
  2. Under Altocloud, click Outcomes.
  3. Click Create Outcome.
  4. Use a descriptive name.
  5. Define at least one outcome condition.
  6. Click Save and close.
Important
You can specify as many visitor attributes and visitor journey conditions as you want. You must specify at least one.

Duplicate an outcome

1

To simplify the process of creating a new outcome, duplicate an existing outcome.

  1. Click Admin.
  2. Under Altocloud, click Outcomes.
  3. Search for the outcome you want.
  4. Under options, click Duplicate.
  5. Update the outcome name.
  6. Update conditions as necessary.
  7. Make any other changes. For more information, see Create an outcome.
  8. Click Save and close.
Important
Altocloud scores the new outcome independently from the original outcome based on visit data gathered after you save and activate the new outcome. If you edit any of the conditions for the outcome, be sure to click the checkmark for each changed condition before you save the outcome.

Edit an outcome

1

  1. Click Admin.
  2. Under Altocloud, click Outcomes.
  3. Search for the outcome you want.
  4. Under options, click Edit.
  5. Make any necessary changes. For more information, see Create an outcome.
  6. Click Save and close.

Active or inactivate an outcome

1

When you create an outcome, it is automatically activated. This means it is ready to use on your site.ActiveToggle.png

To determine when an outcome becomes available, use the Active switch, which appears at the bottom of the page when you create or edit an outcome.

Tip
To permanently remove the segment, delete it instead.

Delete an outcome

1

Tip
Deletion is permanent. To temporarily suspend the outcome from being available, inactivate it instead.
  1. Click Admin.
  2. Under Altocloud, click Outcomes.
  3. Search for the outcome you want.
  4. Under options, click Delete.
  5. Click Yes.
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