Create content offers
A content offer is a type of Genesys Predictive Engagement action that triggers on a website when a user's behavior or segment matches the criteria defined in an action map.
- Configure the following permissions in Genesys Cloud:
- Journey > Action Map > Add , Delete, Edit, and View (to create action maps)
- Journey > Action Template > Add, Delete, Edit, and View (to configure content offers)
- Uploads > publicAsset > upload (to upload images for content offers)
Create a content offer
You create content offers in the Action Library. Specify a descriptive and meaningful name and description (for example, Spring Break Getaway Offer 2019). Define the content and design of your content offer, as described in the tables that follow.After you create a content offer, it appears in the Content Offer section of the Action Library.
Define the verbiage and visual styling
|Layout||Layout of the text and image within the content offer:
|Heading||Prominent headline text. Example: Exclusive offer just for you!|
|Subheading||Secondary text to accompany the main heading. Example: Book now and get 10% off.|
|Body||Description of the offer. Example: Book now and add discount code 123456 at the checkout to save 10%.|
|Image||URL that contains the image to display in the offer. Example: https://images.com/myimage/
|Button text||Short string to display inside the call-to-action button. Example: Book Now.|
|Destination URL||Select your image.|
|Open link in||Destination URL, either in the current window or in a new tab or window.|
|Type||Controls where the content offer appears on a webpage and whether the user can interact with other web page elements while the content offer is onscreen.
|Background Color||Content offer's background color. |
|Offer text||Style options for the heading, subheading, body, and call-to-action button:
|CTA Button color||Call-to-action button color. |
|Close Button||Opacity and color of the Close (X) button that appears in the top right corner of the content.|
|Position||Onscreen positioning of the content.|
|Padding||Padding either in pixels or as a percentage.|
Select an image
To add a custom image to your content offer, you can either upload it to Genesys Predictive Engagement or point its URL.
Point to a URLProvide a complete, valid URL for the image to display in the content offer.
Upload a file
To upload a file, drag and drop it onto the upload area, or browse to the file and select it.
You can upload an image in any of the following formats.
|APNG||Animated Portable Network Graphics||image/apng|
|GIF||Graphics Interchange Format||image/gif|
|ICO or CUR||Microsoft Icon||image/x-icon|
|JPG or JPEG||Joint Photographic Expert Group image||image/jpeg|
|PNG||Portable Network Graphics||image/png|
|SVG||Scalable Vector Graphics||image/svg+xml|
|WEBP||Web Picture format||image/webp|
The maximum file size per uploaded image is 512 KB.
Publish the content offer
Link the content offer to an action map
After you publish a content offer, link it to an action map so that your users can see it. The action map defines the conditions that trigger the content offer. You can either create an action map to link the content offer to, or link it to an existing action map.Specify when to activate the content offer and the time period during which to use the content offer. For more information about action maps, see About action maps