Build content offers

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This topic is part of the manual Altocloud Administrator's Guide for version Current of Altocloud.

A content offer is a type of Altocloud action that triggers on a website when a user's behavior or segment matches to the criteria defined in an action map.

Prerequisites

Create the content offer

You create the content offer in the Action Library.

To create a content offer action:

  1. Go to Admin > Altocloud > Action Library.
  2. Click the Content offer tab.
  3. Click Create.
  4. On the Create Content Offer page, give the content offer a descriptive and meaningful name and description (for example, Spring Break Getaway Offer 2019).
  5. Next, define the content and design of your content offer, as described in the tables below.
After the content offer is created, it appears in the Content Offer section of the Action Library.

Define the verbiage and visual styling

1

Use the Content and Style tabs to define all elements of a content offer. As you define the content and style parameters, click Refresh to preview the content offer.

Content options


Option Description
Layout The layout of the text and image within the content offer:
  • Image only
  • Text only
  • Left text - text is on the left; image is on the right.
  • Right text - image is on the left; text is on the right.
  • Top text - text is on the top; image is on the bottom.
  • Bottom text - image is on the top; text is on the bottom.
Heading The prominent headline text. Example: Exclusive offer just for you!
Subheading The secondary text to accompany the main heading. Example: Book now and get 10% off.
Body A description of the offer. Example: Book now and add discount code 123456 at the checkout to save 10%.
Image URL The URL that contains the image to be displayed in the offer. Example: https://images.com/myimage/
  • Supported image types: JPEG, BMP, JPG, PNG (supported by HTML image tag)
  • Optimal image dimensions are 400px x 400px.
Button text A short string to be displayed inside the call-to-action button. Example: Book Now.
Destination URL The destination URL. It's where the user is directed after clicking the image or call-to-action button. Note: The URL must contain the complete protocol URL address. Example: https://www.genesys.com
Open link in The destination URL, either in the current window or in a new tab or window.

Style options


Option Description
Type Controls where the content offer appears on a web page and whether the user can interact with other web page elements while the content offer is onscreen.
  • Modal - The content offer covers all other web page content. Users cannot interact with other web page elements onscreen. If the user clicks outside of the content offer window, the content offer window closes.
  • Overlay (Non-modal) - The content offer covers all other web page content, but users can interact with other web page elements while the content offers is onscreen.
  • Toast (Non-modal) - The content offer is presented in a small notification window that does not obscure other web page content. Users can interact with other web page elements onscreen.
Background Color The content offer's background color.
Offer text Style options for the heading, subheading, body, and call-to-action button:
  • Font - By default, Genesys Widgets uses the Google font 'Roboto.' You can change the font or disable the Google font download, however. For more information, see Customize appearance.
  • Font size
  • Text color
  • Text alignment (*not available for call-to-action button)
CTA Button color The call-to-action button color.
Close Button The opacity and color of the Close (X) button that appears in the top right corner of the content
Position The onscreen positioning of the content.
Padding The padding either in pixels or as a percentage.

Publish the content offer

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When you finish creating the content offer, click Save and publish to publish the content offer and make it available for use by an action map.
Important
You can't edit an action once it's published, so if you're not ready to publish the content offer, click Save as draft. You can change the status from Draft to Published later on.
For more information, see Save an action: draft or publish.

Link the content offer to an action map

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After you publish a content offer, you must link it to an action map in order for your users to see it. The action map defines the conditions that trigger the content offer. You can either create a new action map or use an existing one. In either case, you'll need to configure the following fields within the action map:

  1. In the Select action field, click Configure.
  2. Select Content offer.
  3. Click Next.
  4. On the Select content offer page, select the content offer.
  5. Click Next.
  6. On the Action summary page, review the details of your content offer, including the following:
    1. Activation time - Immediately, Upon return to site, or Delay.
    2. Time range - the start and end date of the content offer.
For more information about these options, see Overview of actions. For more information about action maps, see About action maps


Manage a content offer

1

Once you've created a content offer, you can manage it in a number of ways: