Learn how to define the business goals that you want to track and predict.
- Configure the following permissions in Genesys Cloud:
- Journey > Outcome >Add , Delete, Edit, View
Create or edit an outcome
|Name||Descriptive name of the outcome.|
|Description||(Optional) Description of the outcome.|
|Visitor attributes||Attributes that identify visitors based on characteristics such as location, browser, or device type.|
|Visitor journey||Attributes that identify visitors based on their shared behaviors. For example, completing a form or going to a specific webpage.|
|Session type||Session type for grouping data about a visitor's activities.|
|Active||Outcomes are active by default. When an outcome is active, it is ready to use on your web site. To deactivate an outcome temporarily, slide the toggle to No. To remove an outcome permanently, delete it instead.|
For more information about visitor attribute operators, see operators.
For more information about visitor attributes that enable UTM-tracking of campaign-specific activities, see Campaign attributes.
|Device category||Category of device that the visitor is using.||desktop
|Device type||Type of device that the visitor is using.||Apple
|OS family||Operating system family that the visitor is using.||Android
Mac OS X
|Browser family||Browser family that the visitor is using, including all versions of the browser within that family.||Chrome
|Browser version||Major version of the browser that the visitor is using.||55|
|Campaign source*||A search engine, newsletter, or other source (UTM parameter).||direct
|Campaign medium*||Medium such as email or cost-per-click (UTM parameter).||direct
|Campaign name*||Specific product promotion or strategic campaign (UTM parameter).||test campaign
|Campaign term*||Keywords for this ad (UTM parameter).||device
|Campaign content*||Ads or links that point to the same URL (UTM parameter).|
|Campaign Click ID*||Unique number that generates when a potential customer clicks an affiliate link (UTM parameter).||CjwKCAiA1ZDiBRAXEiwAIWyNC2J6QZBJYwXHJPsZ
|Campaign network*||Ad network to which the click ID belongs (UTM parameter).||search network
|Country||Visitor's country.||United States|
|City||Visitor's city or town.||Chicago|
To track by U.S. states, supply the 2-digit state code (all caps).
|Post code||Visitor's postal code.||60610|
|CCA2 code||Two-letter country code.||US|
|Browser language code||Language to which the visitor's browser is set.||en-gb|
|Organization name||Organization name derived from the IP.||alto-universal.com|
|Referral URL||Referrer page URL.||https://alto-universal.com/auto#quote-details|
|Referral hostname||Referrer host or hostname.||alto-universal.com|
Visitor journey session types
For more information about each type of session, see:
|Session type||Examples||Example events in the session|
|Web||A user goes to your website and completes a form to place an online order.||
|Conversation||A customer calls your help desk and speaks to an agent.
A customer accepts a web chat and the conversation routes to an agent.
|Custom||An order ships.||
Visitor journey attributes
When you define a condition that includes a visitor journey attribute, Genesys Predictive Engagement matches visitors based on whether they take the action. For example, visitors who complete a form, go to a specific webpage, or add a product to their shopping cart but don't complete the purchase.For more information about visitor journey attribute operators, see operators.
|Event name||Represents actions that occur on your website. For example, object clicked (such as a button, link, or menu option), error generated, inactivity detected, URL changed, or scroll detected.
For more information about configuring events, see https://all.docs.genesys.com/Draft:ATC/Current/SDK/About_modules.
The recommended format is object_action.
|Page URL||URL of the page. Full protocol required.||https://www.genesys.com/?s&q=predictive%20engagement|
|Page title||Meta title of the page (not the heading on the page).||Contact Us|
|Page hostname||Host name of the page's URL.||app.genesys.cloud|
|Page domain||Domain of the page's URL.||app.genesys.cloud|
|Page fragment||Fragment of the page's URL, sometimes called a named anchor. It usually appears at the end of a URL and begins with a hash (#) character followed by the identifier.||#/journey/segment/create|
|Page keywords||Keywords from the HTML<meta>tag of the page.||contact|
|Page pathname||Path name of the page.||/journey/admin/|
|Search query||Represents the keywords in a visitor's search query.||test|
|URL query string||Query string that passes to the page in the current event.||q=test|
|Custom attribute||Allows you to identify groups of visitors based on characteristics and behaviors that are specific to your business.||packageDeliveryStatus|