Best practices for segments
Improve how you build outcomes by reviewing best practices.
Altocloud tracks activity on your website at a very detailed level. In order to trigger a specific action map, the customer's behavior must exactly match how you define the segments for the action map. Keep the following points in mind:
- Create segment-based conditions with a specific action map in mind: group them logically and define them in the correct sequence.
- In order to define a segment, you must specify at least one condition.
- You can use a combination of segment-based conditions and outcome-based conditions.
- The more conditions you define, the fewer number of users will be matched to the segment.
- Conditions are not shared across segments and outcomes.