Best practices for segments

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Improve how you build outcomes by reviewing best practices.

Best practices

Genesys Predictive Engagement tracks activity on your website at a detailed level. To trigger a specific action map, the visitor's behavior must match exactly to the segments defined for the action map.

Important
  • Create segment-based conditions with a specific action map in mind: group them logically and define them in the correct sequence.
  • To define a segment, you must specify at least one condition.
  • You can use a combination of segment-based conditions and outcome-based conditions.
  • The more conditions you define, the fewer number of visitors match the segment.
  • Conditions are not shared across segments and outcomes.