An action represents the steps you want to take to engage with users or to further related business outcomes. Altocloud supports numerous types of actions, including content offers, webhooks, and webchats. An action map defines when and how you use a particular action.
Use an Architect flow action to send journey context data information to third-party systems using a special type of Architect workflow. For example, you can send information about campaign contacts to Salesforce or another CRM.