About actions

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An action represents the steps you want to take to engage with users or to further related business outcomes. Actions are organized in the Action Library.


Overview of actions and action maps

An action represents the steps to take to engage with users or to further related business outcomes. Genesys Predictive Engagement supports numerous types of actions, including content offers, webhooks, web messaging, and webchats. An action map defines when and how you use a particular action.

Action Library

Use the Action Library to create a collection of reusable actions, such as content offers and webhooks, for use with action maps.

Content offers

Content offers allow you to present highly customized, personalized offers to your website visitors.

Web chats

Web chats allow you to present a standalone chat window to visitors.

Monitor your actions

Genesys Predictive Engagement's analytics allow you to evaluate the effectiveness of your actions.