About actions

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An action represents the steps to take to engage with visitors or to further related business outcomes.


Overview of actions and action maps

An action represents the steps to take to engage with users or to further related business outcomes. Genesys Predictive Engagement supports numerous types of actions, including content offers, webhooks, web messaging, and webchats.

An action map defines when and how you use an action.

Content offers

Content offers allow you to present highly customized, personalized offers to your website visitors.

Web chats

Web chats allow you to present a standalone chat window to visitors.

Web messaging

Feature coming soon: Web messaging

Web messaging allows you to support interactions that occur when a visitor enters and exits your site numerous times. For example, a visitor might converse with an agent, leave your site, return to your site, resume the conversation, and then place an order.

Monitor your actions

Genesys Predictive Engagement's analytics allow you to evaluate the effectiveness of your actions.