Visitor journey attributes

Learn about the types of attributes that identify visitors based on their shared behaviors. For example, completing a form or going to a specific webpage.

About visitor journey attributes

When you create action maps, segments, and outcomes, you use operators to define attributes. One type of attribute is aNo results.

Visitor journey attributes are actions that visitors take on your website. When you define a condition that includes a visitor journey attribute, Genesys Predictive Engagement matches visitors based on whether they do (or do not) take the action. For example, only visitors who complete a form or go to a specific webpage.

A visitor journey attribute can also reflect a negative event. For example a visitor journey attribute might include all customers who added a product to their shopping cart but did not complete the transaction.

Important

• Track these actions as events in your code. To track a more complex visitor journey, add conditions. Genesys Predictive Engagement evaluates all conditions in the visitor journey sequentially, in the order in which you define them.

Interested in an example? See Examples of segments.

Types of visitor journey attributes

Attribute name	Description	Example
Event name	Represents the action the customer performed. Our recommended format starts with an object followed by the action performed.	form_submitted order_completed page_viewed product_added product_purchased quote_requested user_registered
Page URL	URL of the page	https://www.google.com/search?q=test
Page title	Title of the page	Genesys Altocloud lCreate segment
Page hostname	Host name of the page's URL	app.genesys.cloud
Page domain	Domain of the page's URL	app.genesys.cloud
Page fragment	Fragment or hash of the page's URL	#/journey/segment/create
Page keywords	Keywords from the HTML<meta>tag of the page	altocloud
Page pathname	Path name of the page	/journey/admin/
Search query	Represents the keywords in a customer's search query	test
URL query string	Query string that is passed to the page in the current event	q=test
Custom attribute	See Custom attributes.	packageDeliveryStatus