Visitor journey attributes
Learn about the types of attributes that identify visitors based on their shared behaviors. For example, completing a form or going to a specific webpage.
About visitor journey attributes
Visitor journey attributes are actions that visitors take on your website. When you define a condition that includes a visitor journey attribute, Genesys Predictive Engagement matches visitors based on whether they do (or do not) take the action. For example, only visitors who complete a form or go to a specific webpage.
A visitor journey attribute can also reflect a negative event. For example a visitor journey attribute might include all visitors who added a product to their shopping cart but did not complete the transaction.
- Track these actions as events in your code. To track a more complex visitor journey, add conditions. Genesys Predictive Engagement evaluates all conditions in the visitor journey sequentially, in the order in which you define them.
Types of visitor journey attributes
- The system doesn't validate free form text. If you misspell a value, the segment doesn't trigger. For example, typing "ACB Retailer" when the page title is "ABC Retailer".
- When specifying time for a custom web event, include milliseconds.
- When specifying numeric values for a custom web event, only numeric relational operators are available. For example, say you have a custom event called "CartValue" and you want to target all customers who have a cart value of $100 or more. You would select the "greater than or equal to" operator and type 100 in the value box. Note: You can include decimal points but not the currency symbol.
|Event name||Represents actions that occur on your website. For example, object clicked (such as a button, link, or menu option), error generated, inactivity detected, URL changed, or scroll detected.
For more information about configuring events, see About modules.
The recommended format is object_action.
|Page URL||URL of the page. Full protocol required.||https://www.genesys.com/?s&q=predictive%20engagement|
|Page title||Meta title of the page (not the heading on the page).||Contact Us|
|Page hostname||Host name of the page's URL.||app.genesys.cloud|
|Page domain||Domain of the page's URL.||app.genesys.cloud|
|Page fragment||Fragment of the page's URL, sometimes called a named anchor. It usually appears at the end of a URL and begins with a hash (#) character followed by the identifier.||#/journey/segment/create|
|Page keywords||Keywords from the HTML<meta>tag of the page.||contact|
|Page pathname||Path name of the page.||/journey/admin/|
|Search query||Represents the keywords in a visitor's search query.||test|
|URL query string||Query string that passes to the page in the current event.||q=test|
|Custom attribute||Allows you to identify groups of visitors based on characteristics and behaviors that are specific to your business.||packageDeliveryStatus|