Custom attributes

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This topic is part of the manual Altocloud Administrator's Guide for version Current of Altocloud.

Learn about custom attributes that allow you to identify groups of users based on characteristics and behaviors that are specific to your business.

Custom attributes

A custom attribute is any extra information that you want to send to Altocloud through a call to ac ('record').

For example, an ecommerce site might add a 'packageDeliveryStatus' attribute to segment users whose packages have been shipped.

When you create action maps, segments, and outcomes, you can use custom attributes to tailor the system's behavior for your business.
Important
If you are building a custom attribute for a web event, each expression can include only a single value (one string). You cannot create an expression that uses a list of values.
For more information, see Track custom attributes with ac ('record').