About attributes

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Attributes are conditions that affect when action maps trigger, and when users match segments and outcomes.

Understand the purpose of attributes and how you use them with action maps, segments, and outcomes.

Create attributes

Create attributes for use in segments, outcomes, and action maps.

Types of attributes

Genesys Predictive Engagement organizes attributes by type:

  • Visitor attributes are characteristics that all users in the group share. For example, location, browser, and device type.
  • Campaign attributes enable UTM-tracking of user activity on campaign websites.
  • Visitor journey attributes are actions that all users in the group take. For example, they all complete a form or go to a webpage.
  • Custom attributes allow you to define criteria that are specific to your business needs.