Learn about the types of attributes that identify visitors based on their shared behaviors. For example, completing a form or going to a specific webpage.
About visitor and journey attributes
When you create segments or outcomes, you define visitor and journey attributes:
- Visitor attributes are characteristics that all the visitors in the group share. Examples of visitor attributes are visitors who use Chrome and visitors from Canada.
- Journey attributes are actions on your website that all the visitors in the group have taken. Examples include completing a form or going to a specific webpage.
You must specify at least one visitor attribute or visitor journey per segment or outcome.You complete the same process of defining visitor attributes and visitor journeys when you create both segments and outcomes. However, visitor attributes and visitor journeys are not shared across segments and outcomes.
Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.
Types of visitor attributes
|Device category||Category of device that the visitor is using.||desktop
|Device type||Type of device that the visitor is using.||Apple
|OS family||Operating system family that the visitor is using.||Android
Mac OS X
|Browser family||Browser family that the visitor is using, including all versions of the browser within that family.||Chrome
|Browser version||Major version of the browser that the visitor is using.||55|
|Campaign source*||A search engine, newsletter, or other source (UTM parameter).||direct
|Campaign medium*||Medium such as email or cost-per-click (UTM parameter).||direct
|Campaign name*||Specific product promotion or strategic campaign (UTM parameter).||test campaign
|Campaign term*||Keywords for this ad (UTM parameter).||device
|Campaign content*||Ads or links that point to the same URL (UTM parameter).|
|Campaign Click ID*||Unique number that generates when a potential customer clicks an affiliate link (UTM parameter).||CjwKCAiA1ZDiBRAXEiwAIWyNC2J6QZBJYwXHJPsZ
|Campaign network*||Ad network to which the click ID belongs (UTM parameter).||search network
|Country||Visitor's country.||United States|
|City||Visitor's city or town.||Chicago|
To track by U.S. states, supply the 2-digit state code (all caps).
|Post code||Visitor's postal code.||60610|
|CCA2 code||Two-letter country code.||US|
|Browser language code||Language to which the visitor's browser is set.||en-gb|
|Organization name||Organization name derived from the IP.||alto-universal.com|
|Referral URL||Referrer page URL.||https://alto-universal.com/auto#quote-details|
|Referral hostname||Referrer host or hostname.||alto-universal.com|
- The system doesn't validate free form text. If you misspell a value, the segment doesn't trigger. For example, typing "ACB Retailer" when the page title is "ABC Retailer".
- When specifying time for a custom web event, include milliseconds.
- When specifying numeric values for a custom web event, only numeric relational operators are available. For example, say you have a custom event called "CartValue" and you want to target all customers who have a cart value of $100 or more. You would select the "greater than or equal to" operator and type 100 in the value box. Note: You can include decimal points but not the currency symbol.
|Event name||Represents actions that occur on your website. For example, object clicked (such as a button, link, or menu option), error generated, inactivity detected, URL changed, or scroll detected.
For more information about configuring events, see https://all.docs.genesys.com/Draft:ATC/Current/SDK/About_modules.
The recommended format is object_action.
|Page URL||URL of the page. Full protocol required.||https://www.genesys.com/?s&q=predictive%20engagement|
|Page title||Meta title of the page (not the heading on the page).||Contact Us|
|Page hostname||Host name of the page's URL.||app.genesys.cloud|
|Page domain||Domain of the page's URL.||app.genesys.cloud|
|Page fragment||Fragment of the page's URL, sometimes called a named anchor. It usually appears at the end of a URL and begins with a hash (#) character followed by the identifier.||#/journey/segment/create|
|Page keywords||Keywords from the HTML<meta>tag of the page.||contact|
|Page pathname||Path name of the page.||/journey/admin/|
|Search query||Represents the keywords in a visitor's search query.||test|
|URL query string||Query string that passes to the page in the current event.||q=test|
|Custom attribute||Allows you to identify groups of visitors based on characteristics and behaviors that are specific to your business.||packageDeliveryStatus|
Some visitor attributes are campaign attributes because they track activity for specific campaigns. These attributes work with UTM parameters, which are added into page URLs by analytics tools such as Google Analytics, so that you can analyze website activity using campaign information. The following table describes the available campaign attributes in Genesys Predictive Engagement
For more information about Google Analytics, see Custom campaigns.
|Attribute name||UTM parameter name as it appears in a webpage URL or search string|
|Campaign click ID||'gclid'|