Difference between revisions of "ATC/Current/AdminGuide/ContentOffersOverview"

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|DisplayName=Content offers overview
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|Context=Learn how to use content offers to present special promotions and information to users.
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|Context=Learn how to use content offers to present special promotions and information to visitors.
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|Dimension=ContentOffers
 
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|Platform=GenesysEngage-onpremises, PureConnect, GenesysCloud
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|Platform=PureConnect, GenesysCloud, GenesysEngage-cloud
 
|Prereq='''Prerequisites'''
 
|Prereq='''Prerequisites'''
  
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*[https://help.mypurecloud.com/articles/altocloud-permissions-overview Configure the following permissions in Genesys Cloud:]
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*[https://help.mypurecloud.com/articles/?p=195191 Configure the following permissions in Genesys Cloud CX:]
 
**'''Journey '''>''' Action Map '''>''' Add ''', '''Delete''', '''Edit''', and '''View''' permissions (to create action maps)
 
**'''Journey '''>''' Action Map '''>''' Add ''', '''Delete''', '''Edit''', and '''View''' permissions (to create action maps)
 
**'''Journey''' > '''Action Template''' > '''Add, Delete, Edit, and View''' permissions (to configure content offers)
 
**'''Journey''' > '''Action Template''' > '''Add, Delete, Edit, and View''' permissions (to configure content offers)
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*{{Link-Standalone|topic=ATC/GPEandWidgets|display text=Prepare a Genesys Cloud CX Version 2 widget.}}
 
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|image=ATC_ContentOffer_UserWindow.png
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|image=Cashback.png
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|structuredtext=Let's say you're doing travel research on a travel site. As you're about to leave the website in search of a better deal elsewhere, a pop-up window appears. It says that if you book now, you'll receive 10% off.
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|structuredtext=Let's say you're doing mortgage research on a lending institution site. As you're about to leave the website in search of a better deal elsewhere, a pop-up window appears. It says that their mortgage program offers cash back at drawdown and on each monthly repayment for a certain period.
  
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That's a content offer. And the point of a content offer is to engage you and then prompt you to take some sort of action (book a trip, in this example).
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That's a content offer. The point of a content offer is to engage visitors and then encourage them to take some sort of action. (Find out more about the mortgage program, in this example.)
  
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You use {{MINTYDOCSPRODUCT}} to build content offers for the scenario outlined above and for almost anything that requires a website visitor's buy-in or consent - for example, sign up for an event, subscribe to the newsletter, try a new product, and so on.
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You use {{MINTYDOCSPRODUCT}} to create content offers for the scenario outlined above and for almost anything that requires a website visitor's buy-in or consent. For example, sign up for an event, subscribe to the newsletter, or try a new product.
  
 
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|structuredtext=A content offer is a type of {{GlossaryTooltip|term=web action}} that {{MINTYDOCSPRODUCT}} can take to engage a customer and prompt action. You configure a content offer action in the same way you configure other types of actions in the {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library}}.To set up a content offer:  
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|structuredtext=A content offer is a type of web action that {{MINTYDOCSPRODUCT}} can take to engage a visitor and encourage action.
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To set up a content offer:  
  
 
#{{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Content_offers|anchor=CreateOffer|display text=Create the content offer.}}
 
#{{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Content_offers|anchor=CreateOffer|display text=Create the content offer.}}

Latest revision as of 21:28, November 9, 2021

This topic is part of the manual Genesys Predictive Engagement Administrator's Guide for version Current of Genesys Predictive Engagement.

Learn how to use content offers to present special promotions and information to visitors.

Prerequisites

Overview

Let's say you're doing mortgage research on a lending institution site. As you're about to leave the website in search of a better deal elsewhere, a pop-up window appears. It says that their mortgage program offers cash back at drawdown and on each monthly repayment for a certain period.

That's a content offer. The point of a content offer is to engage visitors and then encourage them to take some sort of action. (Find out more about the mortgage program, in this example.)

You use Genesys Predictive Engagement to create content offers for the scenario outlined above and for almost anything that requires a website visitor's buy-in or consent. For example, sign up for an event, subscribe to the newsletter, or try a new product.


How it works

A content offer is a type of web action that Genesys Predictive Engagement can take to engage a visitor and encourage action.

To set up a content offer:

  1. Create the content offer.
  2. Publish the content offer.
  3. Link the content offer to an action map.
Retrieved from "https://all.docs.genesys.com/ATC/Current/AdminGuide/ContentOffersOverview (2025-06-19 12:49:50)"
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