Visitor attributes

Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.

About visitor attributes

Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.

Define attributes for use with segments and outcomes.

Important

If you want to match based on a non-numeric criteria, such as the name of a browser, select the like or not like operator.

Types of visitor attributes

Important

For more information on visitor attributes that enable UTM-tracking of campaign-specific activities, see Campaign attributes.

Attribute name	Description	Examples
Device category	Type of device the visitor is using	desktop mobile other tablet
OS family	Operating system family	Android Chrome OS Firefox OS Google iOS Linux Mac OS Mac OS X Tizen Unknown Windows 9x Windows CE Windows NT Windows Phone Ubuntu
Browser family	Browser family, including all versions of the browser within that family	Chrome Firefox HTC_HD2_T8585 Opera IE Mobile Internet Explorer Opera Safari SamsungBrowser Viera
Browser version	Major version of the browser	55
Campaign source	A search engine, newsletter, or other source (UTM parameter)	See Campaign attributes
Campaign medium	A medium such as email or cost-per-click (UTM parameter)	See Campaign attributes
Campaign name	A specific product promotion or strategic campaign (UTM parameter)	See Campaign attributes
Campaign term	Keywords for this ad (UTM parameter)	See Campaign attributes
Campaign content	Ads or links that point to the same URL (UTM parameter)	See Campaign attributes
Campaign click ID	The unique number that is generated when a potential customer clicks an affiliate link (UTM parameter)	See Campaign attributes
Campaign network	The ad network to which the click ID belongs (UTM parameter)	See Campaign attributes
Country	Visitor's country	Ireland Determined by IP geolocation service
City	Visitor's city or town	Galway Determined by IP geolocation service
Region	Visitor's region	Galway Determined by IP geolocation service
Post code	Visitor's post code or zip code	90210 Determined by IP geolocation service
CCA2 code	Two-letter country code	IE Determined by IP geolocation service
Browser language code	Language that the visitor's browser is set to	en-gb Standard browser language codes
Organization name	Organization name derived from the IP	amazon.com
Referral URL	Referrer page url	https://app.universal.com/auto#quote-details
Referral hostname	Referrer host/hostname	app.universal.com