Visitor attributes

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visitor attribute

A type of attribute used to build a condition that matches users to segments and outcomes based on what some characteristic of the user. For example, uses a Chrome browser or lives in Canada.

This topic is part of the manual Altocloud Administrator's Guide for version Current of Altocloud.

Learn about the types of attributes that identify visitors based on characteristics like location, browser, device type, and so on.

About visitor attributes

1

When you create action maps, segments, and outcomes, you use operators to define attributes. One type of attribute is a visitor attribute. Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.

Types of visitor attributes

Important
For more information on visitor attributes that enable UTM-tracking of campaign-specific activities, see Campaign attributes.


Attribute name Description Examples
Device category Category of device the visitor is using desktop

mobile

other

tablet

Device type Type of device the visitor is using

Apple

Archos

Asus

Google

HTC

Huawei

Nokia

Samsung

SUN Microsystems

Unknown

OS family Operating system family

Android

Chrome OS

Firefox OS

Google

iOS

Linux

Mac OS

Mac OS X

Tizen

Unknown

Windows 9x

Windows CE

Windows NT

Windows Phone

Ubuntu

Browser family Browser family, including all versions of the browser within that family

Chrome

Firefox

HTC_HD2_T8585 Opera

IE Mobile

Internet Explorer

Opera

Safari

SamsungBrowser

Viera

Browser version Major version of the browser 55
Campaign source A search engine, newsletter, or other source (UTM parameter) See Campaign attributes
Campaign medium A medium such as email or cost-per-click (UTM parameter) See Campaign attributes
Campaign name A specific product promotion or strategic campaign (UTM parameter) See Campaign attributes
Campaign term Keywords for this ad (UTM parameter) See Campaign attributes
Campaign content Ads or links that point to the same URL (UTM parameter) See Campaign attributes
Campaign click ID The unique number that is generated when a potential customer clicks an affiliate link (UTM parameter) See Campaign attributes
Campaign network The ad network to which the click ID belongs (UTM parameter) See Campaign attributes
Country Visitor's country United States
City Visitor's city or town Chicago
Region Visitor's region Midwest
Post code Visitor's post code or zip code 60610
CCA2 code Two-letter country code US
Browser language code Language that the visitor's browser is set to en-gb

Standard browser language codes

Organization name Organization name derived from the IP alto-universal.com
Referral URL Referrer page url https://alto-universal.com/auto#quote-details
Referral hostname Referrer host/hostname alto-universal.com