Difference between revisions of "ATC/Current/AdminGuide/Campaign Attributes"
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| − | |Context=Campaign attributes are special visitor attributes that you use to track activity for specific | + | |Context=Campaign attributes are special visitor attributes that allow you to use UTM parameters to track web activity for a specific campaign. |
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| − | |structuredtext=Campaign attributes are special {{Link-SomewhereInThisProduct|version=Current|manual=AdminGuide|topic=AttributesVisitor|display text=visitor attributes}} that | + | |structuredtext=Campaign attributes are special {{Link-SomewhereInThisProduct|version=Current|manual=AdminGuide|topic=AttributesVisitor|display text=visitor attributes}} that allow you to use UTM parameters to track web activity for a specific campaign. |
| − | UTM parameters | + | You add UTM parameters into page URLs with analytics tools such as Google Analytics, so that you can analyze website activity using campaign information. |
For more information about Google Analytics, see [https://support.google.com/analytics/answer/1033863?hl=en Custom campaigns]. | For more information about Google Analytics, see [https://support.google.com/analytics/answer/1033863?hl=en Custom campaigns]. | ||
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Revision as of 10:08, May 21, 2019
This topic is part of the manual Genesys Predictive Engagement Administrator's Guide for version Current of Genesys Predictive Engagement.
Campaign attributes are special visitor attributes that allow you to use UTM parameters to track web activity for a specific campaign.
About campaign attributes
Campaign attributes are special visitor attributes that allow you to use UTM parameters to track web activity for a specific campaign.
You add UTM parameters into page URLs with analytics tools such as Google Analytics, so that you can analyze website activity using campaign information.
For more information about Google Analytics, see Custom campaigns.Types of campaign attributes
Enable campaign tracking
To enable UTM tracking for your website:
- Work with your ad network to set up your ad campaigns and identify the UTM parameters you will track. For example, suppose you want to create a new ad campaign called, "SpringSale'.
- For each UTM parameter you want to track, create a corresponding segment in Genesys Predictive Engagement. For example, create a segment called SpringSale. For the visitor attribute, specify "Campaign name like SpringSale".
- When a visitor arrives at a site via a campaign link, Genesys Predictive Engagement automatically assigns the SpringSale segment.
Important
UTM parameters are specific to campaign tracking. If you want to use UTM capabilities, be sure to select a parameter with a name that starts with Campaign.Comments or questions about this documentation? Contact us for support!