ATC/Current/AdminGuide/Campaign Attributes

Campaign attributes are special visitor attributes that allow you to use UTM parameters to track web activity for a specific campaign.

About campaign attributes

When you create segments and outcomes, you define conditional expressions that contain an attribute and an operator.

Campaign attributes are special visitor attributes that allow you to use UTM parameters to track web activity for a specific campaign.

You add UTM parameters into page URLs with analytics tools such as Google Analytics, so that you can analyze website activity using campaign information.

For more information about Google Analytics, see Custom campaigns.

Enable campaign tracking

To enable UTM tracking for your website:

1. Work with your ad network to set up your ad campaigns and identify the UTM parameters you will track. For example, suppose you want to create a new ad campaign called, "SpringSale'.
2. For each UTM parameter you want to track, create a corresponding segment in Genesys Predictive Engagement. For example, create a segment called SpringSale. For the visitor attribute, specify "Campaign name like SpringSale".
3. When a visitor arrives at a site via a campaign link, Genesys Predictive Engagement automatically assigns the SpringSale segment.

Important

UTM parameters are specific to campaign tracking. If you want to use UTM capabilities, be sure to select a parameter with a name that starts with Campaign.