Difference between revisions of "ATC/Current/AdminGuide/AttributesVisitor"

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|Platform=PureEngage, PureConnect, PureCloud
 
|Platform=PureEngage, PureConnect, PureCloud
 
|TocName=Visitor attributes
 
|TocName=Visitor attributes
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|ComingSoon=No
 
|Context=Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.
 
|Context=Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.
 
|Section={{Section
 
|Section={{Section
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{{!}}{{!}}55
 
{{!}}{{!}}55
 
{{!}}-
 
{{!}}-
{{!}}{{!}}Campaign source
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{{!}}{{!}}{{Link-SomewhereInThisProduct|version=Current|manual=AdminGuide|topic=Campaign_Attributes|display text=Campaign source}}
 
{{!}}{{!}}A search engine, newsletter, or other source (UTM parameter)
 
{{!}}{{!}}A search engine, newsletter, or other source (UTM parameter)
 
{{!}}{{!}}Google
 
{{!}}{{!}}Google
 
{{!}}-
 
{{!}}-
{{!}}{{!}}Campaign medium
+
{{!}}{{!}}{{Link-SomewhereInThisProduct|version=Current|manual=AdminGuide|topic=Campaign_Attributes|display text=Campaign medium}}
 
{{!}}{{!}}A medium such as email or cost-per-click (UTM parameter)
 
{{!}}{{!}}A medium such as email or cost-per-click (UTM parameter)
 
{{!}}{{!}}CPC
 
{{!}}{{!}}CPC
 
{{!}}-
 
{{!}}-
{{!}}{{!}}Campaign name
+
{{!}}{{!}}{{Link-SomewhereInThisProduct|version=Current|manual=AdminGuide|topic=Campaign_Attributes|display text=Campaign name}}
 
{{!}}{{!}}A specific product promotion or strategic campaign (UTM parameter)
 
{{!}}{{!}}A specific product promotion or strategic campaign (UTM parameter)
 
{{!}}{{!}}320banner
 
{{!}}{{!}}320banner
 
{{!}}-
 
{{!}}-
{{!}}{{!}}Campaign term
+
{{!}}{{!}}{{Link-SomewhereInThisProduct|version=Current|manual=AdminGuide|topic=Campaign_Attributes|display text=Campaign term}}
 
{{!}}{{!}}Keywords for this ad (UTM parameter)
 
{{!}}{{!}}Keywords for this ad (UTM parameter)
 
{{!}}{{!}}running
 
{{!}}{{!}}running
 
{{!}}-
 
{{!}}-
{{!}}{{!}}Campaign content
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{{!}}{{!}}{{Link-SomewhereInThisProduct|version=Current|manual=AdminGuide|topic=Campaign_Attributes|display text=Campaign content}}
 
{{!}}{{!}}Ads or links that point to the same URL (UTM parameter)
 
{{!}}{{!}}Ads or links that point to the same URL (UTM parameter)
 
{{!}}{{!}}textlink
 
{{!}}{{!}}textlink
 
{{!}}-
 
{{!}}-
{{!}}{{!}}Campaign click ID
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{{!}}{{!}}{{Link-SomewhereInThisProduct|version=Current|manual=AdminGuide|topic=Campaign_Attributes|display text=Campaign click ID}}
 
{{!}}{{!}}The unique number that is generated when a potential customer clicks an affiliate link (UTM parameter)
 
{{!}}{{!}}The unique number that is generated when a potential customer clicks an affiliate link (UTM parameter)
 
{{!}}{{!}} 
 
{{!}}{{!}} 
 
{{!}}-
 
{{!}}-
{{!}}{{!}}Campaign network
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{{!}}{{!}}{{Link-SomewhereInThisProduct|version=Current|manual=AdminGuide|topic=Campaign_Attributes|display text=Campaign network}}
 
{{!}}{{!}}The ad network to which the click ID belongs (UTM parameter)
 
{{!}}{{!}}The ad network to which the click ID belongs (UTM parameter)
 
{{!}}{{!}} 
 
{{!}}{{!}} 

Revision as of 09:53, May 15, 2019

Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.

About visitor attributes

Define attributes for use with segments and outcomes.

Important
If you want to match based on a non-numeric criteria, such as the name of a browser, select the like or not like operator.

Types of visitor attributes

Important
For more information on visitor attributes that enable UTM-tracking of campaign-specific activities, see Campaign attributes.


Attribute name Description Example
Device category Type of device the visitor is using Mobile, Desktop, Tablet, and so on
OS family Operating system family Mac OS
Browser family Browser family, including all versions of the browser within that family Chrome
Browser version Major version of the browser 55
Campaign source A search engine, newsletter, or other source (UTM parameter) Google
Campaign medium A medium such as email or cost-per-click (UTM parameter) CPC
Campaign name A specific product promotion or strategic campaign (UTM parameter) 320banner
Campaign term Keywords for this ad (UTM parameter) running
Campaign content Ads or links that point to the same URL (UTM parameter) textlink
Campaign click ID The unique number that is generated when a potential customer clicks an affiliate link (UTM parameter)  
Campaign network The ad network to which the click ID belongs (UTM parameter)  
Country Visitor's country Ireland
City Visitor's city or town Galway
Region Visitor's region Galway
Post code Visitor's post code or zip code 90210
CCA2 code Two-letter country code IE
Browser language code Language that the visitor's browser is set to en-gb
Organization name Organization name derived from the IP amazon.com
Referral URL Referrer page url https://app.universal.com/auto#quote-details
Referral hostname Referrer host/hostname app.universal.com
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