Action maps

Build and maintain action maps.

Prerequisites

• Configure the following permissions in PureCloud:
  • Journey > Action Map > Add, Delete, Edit, and View permissions (to create action maps)
  • Journey > Action Target > View permission (to select a team to handle interactions from the action map)
• Create segments.
• Create outcomes.

View your action maps

1. Click Admin.
2. Under Altocloud, click Action Maps.

Tip

Search for an action map by its name. Search is case-insensitive.

Create an action map

1. Click Admin.
2. Under Altocloud, click Action Maps.
3. Click Create action map.
4. In the Name box, give the action map a descriptive name.
5. Select what triggers the action map:
   • Trigger based on segment match.
   • Trigger based on user activity.
6. Define how Genesys Predictive Engagement should engage the customer.

Trigger based on segment match

To trigger the action map based on the segment that the customer belongs to:

1. Under Select trigger, click Segment match.
2. Click Show details.
3. Click Select segments.
   
4. Search for segments by name or description.
5. Select as many segments as you need.
6. Click Save.

Trigger based on user activity

To trigger the action map based on what the user does:

1. Under Select trigger, click User activity.
2. Click Show details.
3. Under Set conditions, define the customer behavior you want to track. Use a combination of conditions and operators.
   

Important

Specify as many conditions as you want. Genesys Predictive Engagement evaluates them in the order in which you define them.

Example: trigger the action map based on a number of page views

To trigger an action map when a visitor views a web page a certain number of times, create conditions as shown in the following example.

Configure user engagement

1. Select how Genesys Predictive Engagement interacts with a customer.
   
   • Create a web chat offer present special opportunities to visitors in a chat window.
2. Select when the engagement begins.
   • Immediately
   • After the visitor leaves and returns to the same page
   • After a delay (in seconds or minutes)
3. Configure the time range and end date.

Important

Leave the Configure End Date option unselected if you want this engagement to last indefinitely.

Configure outcome probability

To configure outcome probability:

1. Under Configure outcome probability, select the outcome.
2. Use the sliders to configure the outcome probability. For more information, see Outcome probabilities.

Design the engagement

• Design a Web chat

Apply to selected pages

1. Click Add page.
2. Use the fields to build an expression that tells Genesys Predictive Engagement where to trigger the action map.

The following table illustrates expressions that use the equals and like operators.

Operator	Note	Example	Matched pages
equals	This operator requires a full URL.	equals:platform	https:www.genesys.com
like	This operator accepts a partial URL.	like:platform	All pages on: /pureconnect /purecloud /pureengage

Route to a target

1. From the list, click the team of agents that should address chats from this action map. Each team corresponds to a queue in your contact center.
2. To ensure that Genesys Predictive Engagement presents the chat only if agents are available to engage with the customer, turn on the Route if agents available button.

Important

• If you do not select a target, Genesys Predictive Engagement sends all chats from this action map to a default or general queue.
• If you do not turn on the Route if agents available button, Genesys Predictive Engagement sends the chat to the team you select regardless of whether an agent in the team is available or not.

Set the priority

Genesys Predictive Engagement triggers only one action map at a time for a given segment. If two action maps of the same type target the same segment at the same time, then the priority determines which action map is triggered. In addition:

• If multiple action maps target the same segment at the same time, and they have the same priority, then Genesys Predictive Engagement displays each action map a set percentage of the time. For example, if two action maps exist, then Genesys Predictive Engagement displays each one 50% of the time. If three action maps exist, then Genesys Predictive Engagement displays each one 33% of the time.

• If a user ignores an invitation to chat, but then goes to a web page for which a higher priority action map is set to trigger, Genesys Predictive Engagement serves the user the invitation to engage.

Activate or inactivate the action map

When you create an action map, it is automatically activated. This means it is ready to trigger immediately on your site.

To determine whether the action map triggers, use the Active switch which appears at the bottom of the page when you create or edit an action map.

To activate or inactivate an action map from the main Action Maps page:

1. Click Admin.
2. Under Altocloud, click Action Maps. Click the Active button for the action map so it is either On or Off.

Tip

To permanently remove the action map, delete it instead.

Delete an action map

To delete an action map:

1. Click Admin.
2. Under Altocloud, click Action Maps.
3. Click the Delete button for the action map.

Tip

Deletion is permanent. To temporarily suspend the action map from triggering, inactivate it instead.