Difference between revisions of "ATC/Current/AdminGuide/MonitorContentOffers"
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Revision as of 16:03, December 17, 2020
Contents
Determine how often visitors view and respond to your content offers.
Prerequisites
Configure the following permissions in Genesys Cloud:
- Journey > Action Map > Add , Delete, Edit, and View (to create action maps and see action maps in the report)
- Journey > Action Template > Add, Delete, Edit, and View (to configure content offers
- Journey > Report > View
View the number of times the content offer is offered
View the click-through rate
Monitor a content offer's performance
Use the Action Map Performance report to monitor your content offers. The following table defines the available metrics for this report:
| Metric | Description |
| Web Actions Qualified | Number of visitors who matched a segment, activity, or outcome score that triggered the action map. |
| Web Actions Offered | Number of visitors to whom Genesys Predictive Engagement presented a content offer.
Note: When a visitor qualifies for an action map, it does not necessarily mean that Genesys Predictive Engagement offers them a content offer immediately. For example, Genesys Predictive Engagement does not offer a content offer if the visitor matches a segment for the action map, but is not on the webpage that triggers the content offer. Genesys Predictive Engagement also does not offer a content offer if there are no agents available. For more information, see Progression of web actions metrics. |
| Web Actions Accepted | Number of visitors who accepted the content offer. These visitors are a subset of those to whom Genesys Predictive Engagement offered the content offer. For more information, see Progression of web actions metrics. |
| Web Actions Started | Not applicable |
| Web Actions Engaged | Not applicable |
| Web Actions Rejected | Number of visitors who dismissed or rejected the content offer. These visitors are a subset of those to whom Genesys Predictive Engagement offered the content offer. |
| Web Actions Errored | Number of visitors who experienced an error while being offered the content offer. This can happen before or after the content offer appears. |
| Web Actions Timed Out | Not applicable |
Content offer lifecycle
For complete information about the lifecycle of a content offer and the metrics that we capture at each stage, see Content offers lifecycle.