ATC/Current/AdminGuide/AttributesJourney

Visitor journey attributes are actions that all visitors in the group take. For example, completing a form or going to a specific webpage.

About visitor journey attributes

When you create segments and outcomes, you define conditional expressions that contain an attribute and an operator.

Visitor journey attributes are actions that visitors take on your website. When you define a condition that includes a visitor journey attribute, Genesys Predictive Engagement matches visitors based on whether they do (or do not) take the action. For example, only visitors who complete a form or go to a specific webpage.

A visitor journey attribute can also reflect a negative event. For example a visitor journey attribute might include all customers who added a product to their shopping cart but did not complete the transaction.

Important

• Track these actions as events in your code. To track a more complex visitor journey, add conditions. Genesys Predictive Engagement evaluates all conditions in the visitor journey sequentially, in the order in which you define them.

Interested in an example? See the following article:

• [[ATC/Current/AdminGuide/SegmentSmartTags|]]

Types of visitor journey attributes

Attribute name	Description	Example
Event name	Represents the action the customer performed. Our recommended format starts with an object followed by the action performed.	form_submitted order_completed page_viewed product_added product_purchased quote_requested user_registered
Page URL	URL of the page	https://www.google.com/search?q=test
Page title	Title of the page	Genesys Altocloud lCreate segment
Page hostname	Host name of the page's URL	app.genesys.cloud
Page domain	Domain of the page's URL	app.genesys.cloud
Page fragment	Fragment or hash of the page's URL	#/journey/segment/create
Page keywords	Keywords from the HTML<meta>tag of the page	altocloud
Page pathname	Path name of the page	/journey/admin/
Search query	Represents the keywords in a customer's search query	test
URL query string	Query string that is passed to the page in the current event	q=test
Custom attribute	See Custom attributes below.	packageDeliveryStatus

Custom attributes

A custom attribute targets any extra information that you want to send to Genesys Predictive Engagement through a call toac('record).

For example, an ecommerce site might add a 'packageDeliveryStatus' attribute to segment users whose packages have been shipped.

Segment based on search queries

You can add visitors to segments based on their search queries.

1. Under Visitor journey, in the list, select Search query.
2. In the operator list, select your operator.
3. In the box, type the words or phrases that match the visitor to the segment. Separate items with commas.

Important

Due to frequent updates, the user interface in the accompanying video may appear different in your environment.