ATC/Current/AdminGuide/Build attributes

Learn how to create attributes that identify which visitors belong to specific segments, which visitors achieve specific outcomes, and when to trigger action maps.

Where you create attributes

You create attributes to specify when:

• An action map triggers
• A visitor achieves an outcome
• A visitor matches to a segment

Add an attribute

1. Click Add first attribute (when adding initial attribute) or Add next attribute (when adding subsequent attributes).
2. Select the attribute.
3. Select the operator.
4. Select or specify the value.
5. Click the checkmark to save your attribute.
6. To add another attribute, click add next attribute.

Edit an attribute

1. Click Edit next to the attribute.
2. Make your changes.

Delete an attribute

When you choose to delete an attribute, Genesys Predictive Engagement deletes it immediately.