Difference between revisions of "ATC/Current/AdminGuide/MonitorContentOffers"
From Genesys Documentation
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|Context=Determine how often customers view and respond to your content offers. | |Context=Determine how often customers view and respond to your content offers. | ||
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|Prereq='''Prerequisites''' | |Prereq='''Prerequisites''' | ||
[https://help.mypurecloud.com/articles/?p=195191 Configure the following permissions in Genesys Cloud:] | [https://help.mypurecloud.com/articles/?p=195191 Configure the following permissions in Genesys Cloud:] | ||
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*'''Journey '''>''' Action Map '''>''' Add ''', '''Delete''', '''Edit''', and '''View''' (to create action maps and see action maps in the report) | *'''Journey '''>''' Action Map '''>''' Add ''', '''Delete''', '''Edit''', and '''View''' (to create action maps and see action maps in the report) | ||
*'''Journey''' > '''Action Template''' > '''Add, Delete, Edit, and View''' (to configure content offers | *'''Journey''' > '''Action Template''' > '''Add, Delete, Edit, and View''' (to configure content offers | ||
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|image=GPE5405Offered.png | |image=GPE5405Offered.png | ||
|structuredtext=This column shows you how often each content offer is presented to customers.{{NoteFormat|A content offer can be presented multiple times to the same user.|}} | |structuredtext=This column shows you how often each content offer is presented to customers.{{NoteFormat|A content offer can be presented multiple times to the same user.|}} | ||
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|structuredtext=This column shows you the percentage of times that users have clicked the content offer.{{NoteFormat|A content offer can be presented multiple times to the same user.|}}<br /> | |structuredtext=This column shows you the percentage of times that users have clicked the content offer.{{NoteFormat|A content offer can be presented multiple times to the same user.|}}<br /> | ||
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|structuredtext=Use the {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_Map_Performance|display text=Action Map Performance report}} to monitor your content offers. The following table defines the available metrics for this report: | |structuredtext=Use the {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_Map_Performance|display text=Action Map Performance report}} to monitor your content offers. The following table defines the available metrics for this report: | ||
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|structuredtext=For complete information about the lifecycle of a content offer and the metrics that we capture at each stage, see {{Link-SomewhereInThisVersion|manual=SDK|topic=Content_offer_lifecycle}}. | |structuredtext=For complete information about the lifecycle of a content offer and the metrics that we capture at each stage, see {{Link-SomewhereInThisVersion|manual=SDK|topic=Content_offer_lifecycle}}. | ||
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Revision as of 15:10, November 19, 2020
This topic is part of the manual Genesys Predictive Engagement Administrator's Guide for version Current of Genesys Predictive Engagement.
Contents
Determine how often customers view and respond to your content offers.
Prerequisites
Configure the following permissions in Genesys Cloud:
- Journey > Action Map > Add , Delete, Edit, and View (to create action maps and see action maps in the report)
- Journey > Action Template > Add, Delete, Edit, and View (to configure content offers
- Journey > Report > View
View the number of times the content offer is offered
This column shows you how often each content offer is presented to customers.
Important
A content offer can be presented multiple times to the same user.View the click-through rate
This column shows you the percentage of times that users have clicked the content offer.
Important
A content offer can be presented multiple times to the same user.Monitor a content offer's performance
Use the Action Map Performance report to monitor your content offers. The following table defines the available metrics for this report:
| Metric | Description |
| Web Actions Qualified | Number of visitors who matched a segment, activity, or outcome score that triggered the action map. |
| Web Actions Offered | Number of visitors to whom Genesys Predictive Engagement presented a content offer.
Note: When a visitor qualifies for an action map, it does not necessarily mean that Genesys Predictive Engagement offers them a content offer immediately. For example, Genesys Predictive Engagement does not offer a content offer if the visitor matches a segment for the action map, but is not on the webpage that triggers the content offer. Genesys Predictive Engagement also does not offer a content offer if there are no agents available. For more information, see Progression of web actions metrics. |
| Web Actions Accepted | Number of visitors who accepted the content offer. These visitors are a subset of those to whom Genesys Predictive Engagement offered the content offer. For more information, see Progression of web actions metrics. |
| Web Actions Started | Not applicable |
| Web Actions Engaged | Not applicable |
| Web Actions Rejected | Number of visitors who dismissed or rejected the content offer. These visitors are a subset of those to whom Genesys Predictive Engagement offered the content offer. |
| Web Actions Errored | Number of visitors who experienced an error while being offered the content offer. This can happen before or after the content offer appears. |
| Web Actions Timed Out | Not applicable |
Content offer lifecycle
For complete information about the lifecycle of a content offer and the metrics that we capture at each stage, see Content offers lifecycle.
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