Difference between revisions of "ATC/Current/AdminGuide/About outcomes"
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Revision as of 14:50, November 17, 2020
Predictive Engagement uses AI-powered machine learning to predict the probability of whether users will achieve your unique business outcomes.
Contents
Outcome score prediction
When users come to your website, Genesys Predictive Engagement tracks how they navigate your website and complete web-based forms. Genesys Predictive Engagement uses AI and machine learning to analyze the traffic on your website to identify patterns of behavior. Based on these patterns, Genesys Predictive Engagement determines the probability, or likelihood, that a user will complete an outcome.
Create outcomes
To allow Genesys Predictive Engagement to predict visitor behavior, define your business goals asNo resultss.
Attribute and operators
When you create an outcome, you specify the conditions that make it possible. To specify the conditions, you define an expression that includes an attribute and an operator.
Use outcomes in an action map
After you build an outcome, you can configure an action map to trigger based on the probability that a user will achieve it.
- Create an action map
- [[ATC/Current/AdminGuide/Outcome_probabilities|]]
View outcome scores
You can see the outcome scores for users changing in real time in Live Now.