Difference between revisions of "ATC/Current/AdminGuide/Content offers"

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{{Article
 
{{Article
 
|Standalone=No
 
|Standalone=No
−
|DisplayName=Content offers
+
|DisplayName=Create a content offer
−
|Platform=PureEngage, PureConnect, PureCloud
+
|TocName=Create a content offer
−
|TocName=Content offers
+
|Context=Learn how to create a content offer for your website.
 +
|Dimension=ContentOffers
 
|ComingSoon=No
 
|ComingSoon=No
−
|Context=A content offer is a type of Altocloud action that triggers on a website when a user's behavior or segment matches to the criteria defined in an action map.
+
|Platform=PureConnect, GenesysCloud, GenesysEngage-cloud
 
|Prereq='''Prerequisites'''
 
|Prereq='''Prerequisites'''
  
−
*[https://help.mypurecloud.com/articles/altocloud-permissions-overview Configure the following permissions in PureCloud:]
+
*[https://help.mypurecloud.com/articles/?p=195191 Configure the following permissions in Genesys Cloud CX:]
−
**'''Journey '''>''' Action Map '''>''' Add ''', '''Delete''', '''Edit''', and '''View''' permissions (to create action maps)
+
**'''Journey '''>''' Action Map '''>''' Add ''', '''Delete''', '''Edit''', and '''View''' (to create action maps)
−
**'''Journey''' > '''Action Template''' > '''Add, Delete, Edit, and View''' permissions (to configure content offers)
+
**'''Journey''' > '''Action Template''' > '''Add, Delete, Edit, and View''' (to configure content offers)
 +
**'''Uploads''' > '''publicAsset''' > '''upload''' (to upload images for content offers)
 
|Section={{Section
 
|Section={{Section
−
|sectionHeading=Feature overview
+
|sectionHeading=Create content offer overview
−
|anchor=AboutContentOffers
+
|anchor=CreateOffer
−
|Standalone=No
 
−
|ComingSoon=No
 
 
|alignment=Horizontal
 
|alignment=Horizontal
−
|image=ATC_ContentOffer_UserWindow.png
+
|Media=Video
−
|Media=Image
+
|image=385526538
−
|structuredtext=Let's say you're doing travel research on a travel site. As you're about to leave the website in search of a better deal elsewhere, a pop-up window appears. It says that if you book now, you'll receive 10% off.  
+
|structuredtext=When creating a content offer, specify a descriptive and meaningful name and description (for example, Spring Break Getaway Offer 2019). Define the content and design of your content offer, as described in the tables that follow.  
  
−
That's a content offer. And the point of a content offer is to engage you and then prompt you to take some sort of action (book a trip, in this example). 
+
After you create and publish a content offer, {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Configure_content_offer_action_map|display text=configure an action map to use it}}.
−
 
 
−
You use {{MINTYDOCSPRODUCT}} to build content offers for the scenario outlined above and for almost anything that requires a website visitor's buy-in or consent - for example, sign up for an event, subscribe to the newsletter, try a new product, and so on.
 
  
 
<br />
 
<br />
−
|fullwidth=No
+
|structuredtextwide={{NoteFormat|To simplify the process of creating a content offer, {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library#ActionDuplicate|display text=duplicate an existing one}} and then modify the duplicate.|2}}
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
−
|sectionHeading=How it works
+
|sectionHeading=Content options
−
|anchor=HowitWorks
+
|anchor=ContentOptions
−
|Standalone=No
 
−
|ComingSoon=No
 
 
|alignment=Horizontal
 
|alignment=Horizontal
−
|image=ATC_ContentOffers_ThreeSteps.png
 
 
|Media=Image
 
|Media=Image
−
|structuredtext=A content offer is a type of action that Altocloud can take  to engage a customer and prompt action. You configure a content offer action in the same way you configure other types of actions in the {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library}}.To set up a content offer: <span></span><span></span>
+
|image=ContentOfferContent.png
 +
|structuredtext=*'''Layout:''' Layout of the text and image within the content offer.
 +
*'''Image:''' Image to display in the offer. You can either upload the image to {{MINTYDOCSPRODUCT}} or point to its URL. For more information, see {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Content_offers|anchor=COImage|display text=Include an image}}.
 +
*'''Heading:''' Prominent headline text. Example: Exclusive offer just for you! Restricted to a maximum of 50 characters.
 +
*'''Subheading:''' Secondary text to accompany the main heading. Example: Book now and get 10% off. Restricted to a maximum of 100 characters.
 +
*'''Body:''' Description of the offer. Example: Book now and add discount code 123456 at the checkout to save 10%. Restricted to a maximum of 500 characters.
 +
*'''Button text:''' Short string to display inside the call-to-action button. Example: Book Now. Restricted to a maximum of 15 characters.
 +
*'''Destination URL:''' URL of the page to display when a visitor clicks the call-to-action button.
 +
*'''Open link in:''' Indicates how to open the destination URL, either in the current window or in a new tab or window.
  
−
#{{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Content_offers|anchor=CreateOffer|display text=Create the content offer.}}
+
<br />
−
#{{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Content_offers|anchor=PublishOffer|display text=Publish the content offer.}}
+
|structuredtextwide={{NoteFormat|To preview your changes, in the content preview area, click the Refresh icon.|2}}
−
#{{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Content_offers|anchor=LinkOffer|display text=Link the content offer to an action map.}}
 
−
|fullwidth=No
 
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
−
|sectionHeading=Create the content offer
+
|sectionHeading=Include an image
−
|anchor=CreateOffer
+
|anchor=COImage
−
|Standalone=No
+
|alignment=Vertical
−
|ComingSoon=No
+
|structuredtext=To include an image in your content offer, you can either upload the image file to {{MINTYDOCSPRODUCT}} or point to its URL.
−
|alignment=Horizontal
 
−
|image=ATC_CreateContentOffer_UI.png
 
−
|Media=Image
 
−
|structuredtext=You create the content offer from the {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library}}.  
 
  
−
To create a content offer action:
+
===Upload an image file===
 +
{{NoteFormat|To upload images for content offers, you need the '''Uploads''' > '''publicAsset''' > '''upload''' permission.|}}
 +
[[File:ContentOfferImageFile.png]] 
  
−
#Go to '''Admin > Altocloud > Action Library'''.
+
Drag and drop the image file onto the upload area, or browse to the file and select it. The maximum file size per uploaded image is 512 KB. The optimal image dimensions are 400px X 400px.
−
#Click the '''Content offer''' tab.
 
−
#Click '''Create'''.
 
−
#On the '''Create Content Offer''' page, give the content offer a descriptive and meaningful name and description (for example, Spring Break Getaway Offer 2019).
 
−
#Next, define the content and design of your content offer, as described in the tables below.
 
  
−
After the content offer is created, it appears in the Content Offer section of the Action Library.
+
Following are the valid formats for images.<br />
−
|fullwidth=Yes
 
−
|structuredtextwide====Define the content and style===
 
−
Use the '''Content''' and '''Style''' tabs to define all elements of a content offer. As you define the content and style parameters, click '''Refresh'''  to preview the content offer.
 
−
 
 
−
[[File:ATC ContentOffer PreviewOffer.png]]
 
−
 
 
−
===Content options===
 
 
{{{!}} class="wikitable"
 
{{{!}} class="wikitable"
 +
!Extension
 +
!Name
 +
!MIME type
 
{{!}}-
 
{{!}}-
−
{{!}}{{!}}'''Option'''<br />
+
{{!}}APNG
−
{{!}}{{!}}'''Description '''<br />
+
{{!}}Animated Portable Network Graphics
−
{{!}}-
+
{{!}}image/apng
−
{{!}}{{!}}'''Layout'''<br />
 
−
{{!}}{{!}}The layout of the text and image within the content offer:
 
−
 
 
−
*Image only
 
−
*Text only
 
−
*Left text - text is on the left; image is on the right.
 
−
*Right text - image is on the left; text is on the right.
 
−
*Top text - text is on the top; image is on the bottom.
 
−
*Bottom text - image is on the top; text is on the bottom.
 
 
{{!}}-
 
{{!}}-
−
{{!}}{{!}}'''Heading'''<br />
+
{{!}}BMP
−
{{!}}{{!}}The prominent headline text. Example: Exclusive offer just for you!
+
{{!}}Bitmap file
 +
{{!}}image/bmp
 
{{!}}-
 
{{!}}-
−
{{!}}{{!}}'''Subheading'''<br />
+
{{!}}GIF
−
{{!}}{{!}}The secondary text to accompany the main heading. Example: Book now and get 10% off.
+
{{!}}Graphics Interchange Format
 +
{{!}}image/gif
 
{{!}}-
 
{{!}}-
−
{{!}}{{!}}'''Body'''<br />
+
{{!}}ICO or CUR
−
{{!}}{{!}}A description of the offer. Example: Book now and add discount code 123456 at the checkout to save 10%.
+
{{!}}Microsoft Icon
 +
{{!}}image/x-icon
 
{{!}}-
 
{{!}}-
−
{{!}}{{!}}'''Image'''<br />
+
{{!}}JPG or JPEG
−
{{!}}{{!}}The URL that contains the image to be displayed in the offer. Example: <nowiki>https://images.com/myimage/</nowiki>
+
{{!}}Joint Photographic Expert Group image
−
 
+
{{!}}image/jpeg
−
*Supported image types: JPEG, BMP, JPG, PNG (supported by HTML image tag)
 
−
*Optimal image dimensions are 400px x 400px.
 
 
{{!}}-
 
{{!}}-
−
{{!}}{{!}}'''Button text'''<br />
+
{{!}}PNG
−
{{!}}{{!}}A short string to be displayed inside the call-to-action button. Example: Book Now.
+
{{!}}Portable Network Graphics
 +
{{!}}image/png
 
{{!}}-
 
{{!}}-
−
{{!}}{{!}}'''Destination URL'''<br />
+
{{!}}SVG
−
{{!}}{{!}}The destination URL. It's where the user is directed after clicking the image or call-to-action button. '''Note:''' The URL must contain the complete protocol URL address. Example: <nowiki>https://www.genesys.com</nowiki>
+
{{!}}Scalable Vector Graphics
 +
{{!}}image/svg+xml
 
{{!}}-
 
{{!}}-
−
{{!}}{{!}}'''Open link in'''<br />
+
{{!}}WEBP
−
{{!}}{{!}}The destination URL, either in the current window or in a new tab or window.
+
{{!}}Web Picture format
 +
{{!}}image/webp
 
{{!}}}
 
{{!}}}
  
−
===Style options===
+
===Point to a URL===
−
{{{!}} class="wikitable"
+
[[File:ContentOfferImageURL.png]] 
−
{{!}}-
 
−
{{!}}{{!}}'''Option'''<br />
 
−
{{!}}{{!}}'''Description '''<br />
 
−
{{!}}-
 
−
{{!}}{{!}}'''Type'''<br />
 
−
{{!}}{{!}}Controls where the content offer appears on a web page and whether the user can interact with other web page elements while the content offer is onscreen.
 
−
 
 
−
*'''Modal''' - The content offer covers all other web page content. Users ''cannot'' interact with other web page elements onscreen. If the user clicks outside of the content offer window, the content offer window closes.
 
−
*'''Overlay (Non-modal)''' - The content offer covers all other web page content, but users ''can'' interact with other web page elements while the content offers is onscreen.
 
−
*'''Toast (Non-modal)''' - The content offer is presented in a small notification window that does not obscure other web page content. Users ''can'' interact with other web page elements onscreen.
 
−
{{!}}-
 
−
{{!}}{{!}}'''Background Color'''<br />
 
−
{{!}}{{!}}The content offer's background color. <br />
 
−
{{!}}-
 
−
{{!}}{{!}}'''Offer text'''<br />
 
−
{{!}}{{!}}Style options for the heading, subheading, body, and call-to-action button:<br />
 
  
−
*Font - By default, Genesys Widgets uses the Google font 'Roboto.' You can change the font or disable the Google font download, however. For more information, see {{Link-SomewhereInThisVersion|manual=Developer|topic=GWCCustomize|display text=Customize appearance}}.
+
Provide the URL address of the image to display in the content offer.   {{NoteFormat|You must specify a complete and valid URL address, including the protocol. Example: https://www.genesys.com/media/genesys-logo-base.svg.|}}<br />
−
*Font size
 
−
*Text color
 
−
*Text alignment
 
−
{{!}}-
 
−
{{!}}{{!}}'''Button color'''<br />
 
−
{{!}}{{!}}The call-to-action button color. <br />
 
−
{{!}}-
 
−
{{!}}{{!}}'''Close Button'''
 
−
{{!}}{{!}}The opacity and color of the Close (X) button that appears in the top right corner of the content
 
−
{{!}}-
 
−
{{!}}{{!}}'''Padding'''
 
−
{{!}}{{!}}The padding either in pixels or as a percentage.
 
−
{{!}}-
 
−
{{!}}'''Position'''
 
−
{{!}}The onscreen positioning of the content.
 
−
{{!}}}
 
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
−
|sectionHeading=Publish the content offer
+
|sectionHeading=Style options
−
|anchor=PublishOffer
+
|anchor=StyleOptions
−
|Standalone=No
 
−
|ComingSoon=No
 
 
|alignment=Horizontal
 
|alignment=Horizontal
−
|image=ATC_ContentOffer_Publish.png
 
 
|Media=Image
 
|Media=Image
−
|structuredtext=When you finish creating the content offer, click Save and publish to publish the content offer and make it available for use by an action map.{{NoteFormat|You can't edit an action once it's published, so if you're not ready to publish the content offer, click '''Save as draft'''. You can change the status from Draft to Published later on.|}}For more information, see {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library|anchor=Save|display text=Save an action: draft or publish}}.
+
|image=ContentOfferStyle.png
−
|fullwidth=No
+
|structuredtext=*'''Type:''' Indicates where the content offer appears on a webpage and whether the visitor can interact with other web page elements while the content offer is onscreen.
 +
**'''Modal''' - Content offer covers all other webpage content. Visitors ''cannot'' interact with other webpage elements onscreen. If the visitor clicks outside of the content offer window, the content offer window closes.
 +
**'''Overlay (Non-modal)''' - Content offer covers all other webpage content, but visitors ''can'' interact with other webpage elements while the content offer is onscreen.
 +
**'''Toast (Non-modal)''' - Content offer displays in a small notification window that does not obscure other webpage content. Visitors ''can'' interact with other webpage elements onscreen.
 +
*'''Background Color:''' Content offer's background color.
 +
*'''Heading''', '''Subheading''', '''Body''', and '''CTA button:''' Style options for the heading, subheading, body, and call-to-action button. By default, the inherited font is the Google Roboto font. You can change the font or disable the Google font download. For more information, see {{Link-AnywhereElse|product=WID|version=Current|manual=Developer|topic=GWCCustomize|anchor=changefont|display text=Disable Roboto font download}}.
 +
*'''CTA Button color:''' Call-to-action button color.
 +
*'''Close Button:''' Opacity and color of the Close (X) button that appears in the top right corner of the content offer.
 +
*'''Position:''' Onscreen positioning of the content.
 +
*'''Padding:''' Padding around the content offer, either in pixels or as a percentage.
 +
|structuredtextwide={{NoteFormat|To preview your changes, in the content preview area, click the Refresh icon.|2}}
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
−
|sectionHeading=Link the content offer to an action map
+
|sectionHeading=Publish the content offer
−
|anchor=LinkOffer
+
|anchor=PublishOffer
−
|Standalone=No
+
|alignment=Vertical
−
|ComingSoon=No
+
|structuredtext=After creating the content offer, save and publish it so that it's available for an action map to use. For more information, see {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library|anchor=Save|display text=Save an action}}.{{NoteFormat|You can't edit an action after you publish it. So, if you're not ready to publish the content offer, save it as a draft. Then, you can publish it when you're ready.|}}<br />
−
|alignment=Horizontal
 
−
|image=ATC_ContentOffer_Link.png
 
−
|Media=Image
 
−
|structuredtext=After you publish a content offer, you must link it to an action map in order for your users to see it. The action map defines the conditions that trigger the content offer. You can either create a new action map or use an existing one. In either case, you'll need to configure the following fields within the action map:   
 
−
 
 
−
#In the '''Select action''' field, click '''Configure'''.
 
−
#Select '''Content offer'''.
 
−
#Click '''Next'''.
 
−
#On the Select content offer page, select the content offer.
 
−
#Click '''Next'''.
 
−
#On the Action summary page, review the details of your content offer, including the following:
 
−
##Activation time - Immediately, Upon return to site, or Delay.
 
−
##Time range - the start and end date of the content offer.
 
−
 
 
−
For more information about these options, see {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=About_actions_and_action_maps|anchor=ConfigOrg|display text=Overview of actions}}. For more information about action maps, see {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=About_action_maps|display text=About action maps}}<br />
 
−
|fullwidth=No
 
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
 
|sectionHeading=Manage a content offer
 
|sectionHeading=Manage a content offer
−
|Standalone=No
 
−
|ComingSoon=No
 
 
|alignment=Horizontal
 
|alignment=Horizontal
 +
|Media=Image
 
|image=StatusChange.png
 
|image=StatusChange.png
−
|Media=Image
+
|structuredtext=You can manage content offers in the following ways:  
−
|structuredtext=Once you've created a content offer, you can manage it in a number of ways:  
 
  
−
*[[Draft:ATC/Current/AdminGuide/Action library#EditAction|Edit]]
+
* {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library|anchor=EditOffer|display text=Edit}}
−
*[[Draft:ATC/Current/AdminGuide/Action library#ActionArchive|Archive]]
+
* {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library|anchor=ActionDuplicate|display text=Duplicate}}
−
*[[Draft:ATC/Current/AdminGuide/Action library#ActionDuplicate|Duplicate]]
+
* {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library|anchor=RevertAction|display text=Revert to draft mode}}
−
*{{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library|anchor=ActionStatuses|display text=Change its status}}
+
* {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_library|anchor=ActionArchive|display text=Archive}}
−
|fullwidth=No
 
−
|Status=No
 
−
}}{{Section
 
−
|sectionHeading=Monitor a content offer's performance
 
−
|anchor=COMonitor
 
−
|Standalone=No
 
−
|ComingSoon=No
 
−
|alignment=Vertical
 
−
|structuredtext=Use the {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_Map_Performance|display text=Action Map Performance report}} to monitor your content offers. The following table defines the available metrics for this report:
 
−
{{{!}} class="wikitable"
 
−
{{!}}'''Metric'''
 
−
{{!}}'''Description'''
 
−
{{!}}-
 
−
{{!}}'''Web Actions Qualified'''
 
−
{{!}}Number of visitors who matched a segment, activity, or outcome score that triggered the action map.
 
−
{{!}}-
 
−
{{!}} data-mce-style="width: 245.047px;" style="width: 245.047px;"{{!}}'''Web Actions Offered'''
 
−
{{!}} data-mce-style="width: 934.953px;" style="width: 934.953px;"{{!}}Number of visitors to whom {{MINTYDOCSPRODUCT}} presented a content offer.
 
−
'''Note:''' When a visitor qualifies for an action map, it does not necessarily mean that {{MINTYDOCSPRODUCT}} offers them a content offer immediately.  For example, {{MINTYDOCSPRODUCT}} does not offer a content offer if the visitor matches a segment for the action map, but is not on the webpage that triggers the content offer. {{MINTYDOCSPRODUCT}} also does not offer a content offer if there are no agents available. For more information, see {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_Map_Performance#WebActionsMetricsEx|display text=Progression of web actions metrics.}}
 
−
{{!}}-
 
−
{{!}} data-mce-style="width: 245.047px;" style="width: 245.047px;"{{!}}'''Web Actions Accepted'''
 
−
{{!}} data-mce-style="width: 934.953px;" style="width: 934.953px;"{{!}}Number of visitors who accepted the content offer. These visitors are a subset of those to whom {{MINTYDOCSPRODUCT}} offered the content offer. For more information, see {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=Action_Map_Performance#WebActionsMetricsEx|display text=Progression of web actions metrics.}}
 
−
{{!}}-
 
−
{{!}} data-mce-style="width: 245.047px;" style="width: 245.047px;"{{!}}'''Web Actions Started'''
 
−
{{!}} data-mce-style="width: 934.953px;" style="width: 934.953px;"{{!}}Not applicable
 
−
{{!}}-
 
−
{{!}} data-mce-style="width: 245.047px;" style="width: 245.047px;"{{!}}'''Web Actions Engaged'''
 
−
{{!}} data-mce-style="width: 934.953px;" style="width: 934.953px;"{{!}}Not applicable
 
−
{{!}}-
 
−
{{!}} data-mce-style="width: 245.047px;" style="width: 245.047px;"{{!}}'''Web Actions Rejected'''
 
−
{{!}} data-mce-style="width: 934.953px;" style="width: 934.953px;"{{!}}Number of visitors who dismissed or rejected the content offer. These visitors are a subset of those to whom {{MINTYDOCSPRODUCT}} offered the content offer.
 
−
{{!}}-
 
−
{{!}} data-mce-style="width: 245.047px;" style="width: 245.047px;"{{!}}'''Web Actions Errored'''
 
−
{{!}} data-mce-style="width: 934.953px;" style="width: 934.953px;"{{!}}Number of visitors who experienced an error while being offered the content offer. This can happen before or after the content offer appears.
 
−
{{!}}-
 
−
{{!}}'''Web Actions Timed Out'''
 
−
{{!}}Not applicable
 
−
{{!}}}
 
−
|fullwidth=No
 
 
|Status=No
 
|Status=No
 
}}
 
}}
 
}}
 
}}

Latest revision as of 21:27, November 9, 2021

This topic is part of the manual Genesys Predictive Engagement Administrator's Guide for version Current of Genesys Predictive Engagement.

Learn how to create a content offer for your website.

Prerequisites

  • Configure the following permissions in Genesys Cloud CX:
    • Journey > Action Map > Add , Delete, Edit, and View (to create action maps)
    • Journey > Action Template > Add, Delete, Edit, and View (to configure content offers)
    • Uploads > publicAsset > upload (to upload images for content offers)

Create content offer overview

When creating a content offer, specify a descriptive and meaningful name and description (for example, Spring Break Getaway Offer 2019). Define the content and design of your content offer, as described in the tables that follow.

After you create and publish a content offer, configure an action map to use it.


Tip
To simplify the process of creating a content offer, duplicate an existing one and then modify the duplicate.

Content options

  • Layout: Layout of the text and image within the content offer.
  • Image: Image to display in the offer. You can either upload the image to Genesys Predictive Engagement or point to its URL. For more information, see Include an image.
  • Heading: Prominent headline text. Example: Exclusive offer just for you! Restricted to a maximum of 50 characters.
  • Subheading: Secondary text to accompany the main heading. Example: Book now and get 10% off. Restricted to a maximum of 100 characters.
  • Body: Description of the offer. Example: Book now and add discount code 123456 at the checkout to save 10%. Restricted to a maximum of 500 characters.
  • Button text: Short string to display inside the call-to-action button. Example: Book Now. Restricted to a maximum of 15 characters.
  • Destination URL: URL of the page to display when a visitor clicks the call-to-action button.
  • Open link in: Indicates how to open the destination URL, either in the current window or in a new tab or window.

Tip
To preview your changes, in the content preview area, click the Refresh icon.

Include an image

To include an image in your content offer, you can either upload the image file to Genesys Predictive Engagement or point to its URL.

Upload an image file

Important
To upload images for content offers, you need the Uploads > publicAsset > upload permission.

ContentOfferImageFile.png

Drag and drop the image file onto the upload area, or browse to the file and select it. The maximum file size per uploaded image is 512 KB. The optimal image dimensions are 400px X 400px.

Following are the valid formats for images.

Extension Name MIME type
APNG Animated Portable Network Graphics image/apng
BMP Bitmap file image/bmp
GIF Graphics Interchange Format image/gif
ICO or CUR Microsoft Icon image/x-icon
JPG or JPEG Joint Photographic Expert Group image image/jpeg
PNG Portable Network Graphics image/png
SVG Scalable Vector Graphics image/svg+xml
WEBP Web Picture format image/webp

Point to a URL

ContentOfferImageURL.png

Provide the URL address of the image to display in the content offer.
Important
You must specify a complete and valid URL address, including the protocol. Example: https://www.genesys.com/media/genesys-logo-base.svg.

Style options

  • Type: Indicates where the content offer appears on a webpage and whether the visitor can interact with other web page elements while the content offer is onscreen.
    • Modal - Content offer covers all other webpage content. Visitors cannot interact with other webpage elements onscreen. If the visitor clicks outside of the content offer window, the content offer window closes.
    • Overlay (Non-modal) - Content offer covers all other webpage content, but visitors can interact with other webpage elements while the content offer is onscreen.
    • Toast (Non-modal) - Content offer displays in a small notification window that does not obscure other webpage content. Visitors can interact with other webpage elements onscreen.
  • Background Color: Content offer's background color.
  • Heading, Subheading, Body, and CTA button: Style options for the heading, subheading, body, and call-to-action button. By default, the inherited font is the Google Roboto font. You can change the font or disable the Google font download. For more information, see Disable Roboto font download.
  • CTA Button color: Call-to-action button color.
  • Close Button: Opacity and color of the Close (X) button that appears in the top right corner of the content offer.
  • Position: Onscreen positioning of the content.
  • Padding: Padding around the content offer, either in pixels or as a percentage.
Tip
To preview your changes, in the content preview area, click the Refresh icon.

Publish the content offer

After creating the content offer, save and publish it so that it's available for an action map to use. For more information, see Save an action.
Important
You can't edit an action after you publish it. So, if you're not ready to publish the content offer, save it as a draft. Then, you can publish it when you're ready.

Manage a content offer

You can manage content offers in the following ways:

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