ATC/Current/AdminGuide/AttributesJourney

Journey attributes identify customers based on what they do on your website.

About journey attributes

Define journey attributes for use with segments and outcomes.

A journey attribute identifies customers based on their behavior on your site. For example a journey attribute might include all customers who:

• Viewed a specific page
• Clicked a specific button
• Submitted a form

A journey attribute can also reflect a negative event. For example a journey attribute might include all customers who added a product to their shopping cart but did not complete the transaction.

Important

• Track these actions as events in your code. To track a more complex visitor journey, add conditions. Genesys Predictive Engagement evaluates all conditions in the visitor journey sequentially, in the order in which you define them.

• If you want to match based on a non-numeric criteria, such as the name of a browser, select the like or not like operator.

Types of journey attributes

Attribute name	Description	Example
Event name	Represents the action the customer performed. Our recommended format starts with an object followed by the action performed.	form_submitted order_completed page_viewed product_added product_purchased quote_requested user_registered
Page URL	URL of the page	https://www.google.com/search?q=test
Page title	Title of the page	Genesys Altocloud lCreate segment
Page hostname	Host name of the page's URL	app.genesys.cloud
Page domain	Domain of the page's URL	app.genesys.cloud
Page fragment	Fragment or hash of the page's URL	#/journey/segment/create
Page keywords	Keywords from the HTML<meta>tag of the page	altocloud
Page pathname	Path name of the page	/journey/admin/
Search query	Represents the keywords in a customer's search query	test
URL query string	Query string that is passed to the page in the current event	q=test
Custom attribute	See Custom attributes below.	packageDeliveryStatus

Custom attributes

A custom attribute targets any extra information that you want to send to Genesys Predictive Engagement through a call toac('record).

For example, an ecommerce site might add a 'packageDeliveryStatus' attribute to segment users whose packages have been shipped.

Segment based on search queries

You can add visitors to segments based on their search queries.

1. Under Visitor journey, in the list, select Search query.
2. In the operator list, select your operator.
3. In the box, type the words or phrases that match the visitor to the segment. Separate items with commas.