Difference between revisions of "ATC/Current/AdminGuide/Outcomes"

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|structuredtext={{MINTYDOCSPRODUCT}} uses your outcomes to analyze which visitors achieve your business goals and to score future visitors as they make progress towards it. As visitors progress towards an outcome, you can track their progress and design engagements that will steer your visitors towards your goals.
 
|structuredtext={{MINTYDOCSPRODUCT}} uses your outcomes to analyze which visitors achieve your business goals and to score future visitors as they make progress towards it. As visitors progress towards an outcome, you can track their progress and design engagements that will steer your visitors towards your goals.
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|structuredtext=After you create an outcome, {{MINTYDOCSPRODUCT}} analyzes the activity of your future website visitors against it. Every night, {{MINTYDOCSPRODUCT}}'s machine learning updates the outcome probability algorithms based on the visitor activity of the previous day. The next day, {{MINTYDOCSPRODUCT}} analyzes visitor activity using the updated outcome probability algorithm. This results in improved outcome probability scores.
 
|structuredtext=After you create an outcome, {{MINTYDOCSPRODUCT}} analyzes the activity of your future website visitors against it. Every night, {{MINTYDOCSPRODUCT}}'s machine learning updates the outcome probability algorithms based on the visitor activity of the previous day. The next day, {{MINTYDOCSPRODUCT}} analyzes visitor activity using the updated outcome probability algorithm. This results in improved outcome probability scores.
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|structuredtext=When you design outcomes, consider the following points:
 
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* <span>The more outcomes you create, the better {{MINTYDOCSPRODUCT}} will be able to predict future outcome scores.</span>
 
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* Be sure to track a combination of positive and negative outcomes.
 
 
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# Define at least one {{#mintydocs_link:manual=AdminGuide|topic=VisitorAttsJourney|link text=visitor attribute or visitor journey}}.
 
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{{NoteFormat|You can specify as many visitor attributes and visitor pattern conditions as you want. You must specify at least one.|1}}
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Revision as of 17:06, December 12, 2018

This topic is part of the manual Genesys Predictive Engagement Administrator's Guide for version Current of Genesys Predictive Engagement.

Outcomes correspond to business goals that you want to monitor and achieve.

About outcomes

Genesys Predictive Engagement uses your outcomes to analyze which visitors achieve your business goals and to score future visitors as they make progress towards it. As visitors progress towards an outcome, you can track their progress and design engagements that will steer your visitors towards your goals.


Tip
The more outcomes you create, the better Genesys Predictive Engagement will be able to predict future outcome scores.

How Genesys Predictive Engagement uses outcomes to calculate outcome scores

After you create an outcome, Genesys Predictive Engagement analyzes the activity of your future website visitors against it. Every night, Genesys Predictive Engagement's machine learning updates the outcome probability algorithms based on the visitor activity of the previous day. The next day, Genesys Predictive Engagement analyzes visitor activity using the updated outcome probability algorithm. This results in improved outcome probability scores.

View your outcomes

  1. Click Journey > Outcomes.

Create an outcome

  1. Click Journey> Outcomes.
  2. Click Create Outcome.
  3. Use a descriptive name.
  4. Define at least one visitor attribute or visitor journey.
  5. Click Save and close.
Important
You can specify as many visitor attributes and visitor journey conditions as you want. You must specify at least one.

Deactivate an outcome

Deactivate an outcome when you no longer need it.

  1. Click Journey > Outcomes.
  2. Click the name of the outcome you want to deactivate.
  3. Click the Active toggle so it is gray.
  4. Click Submit.
Important
Do not delete outcomes.
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