Difference between revisions of "ATC/Current/AdminGuide/Outcomes"

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{{Article
 
{{Article
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|Standalone=No
 
|DisplayName=Outcomes
 
|DisplayName=Outcomes
 
|Platform=PureEngage, PureConnect, PureCloud
 
|Platform=PureEngage, PureConnect, PureCloud
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|sectionHeading=About outcomes
 
|sectionHeading=About outcomes
 
|Type=Unstructured
 
|Type=Unstructured
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|freetext=Altocloud uses your outcomes to analyze which visitors achieve your business goals and to score future visitors as they make progress towards it. As visitors progress towards an outcome, you can track their progress and design engagements that will steer your visitors towards your goals. When you create an outcome, you select the persona attributes and journey patterns to which it applies.
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|freetext=Altocloud uses your outcomes to analyze which visitors achieve your business goals and to score future visitors as they make progress towards it. As visitors progress towards an outcome, you can track their progress and design engagements that will steer your visitors towards your goals.
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* [[#SegmentAttributes|Visitor attributes ]] are characteristics that all the visitors in the group share. Examples of visitor attributes are visitors who use Chrome and visitors from Canada.
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}}{{Section
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* [[#JourneyPattern|Visitor journeys ]] are actions on your website that all the visitors in the group have taken. Examples of visitor journeys are completing a form or going to a specific webpage.
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|sectionHeading=How Altocloud uses outcomes to calculate outcome scores
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|anchor=CalculateOutcomeScores
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You can specify any combination of visitor attributes and visitor journeys for a segment. The more of these conditions you define, the more specific the segment, and the fewer number of visitors who belong to it.
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|Type=Structured
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|alignment=Vertical
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You complete the same process of defining visitor attributes and visitor journeys when you create both segments and outcomes. However, visitor attributes and visitor journeys are different and are not shared across segments and outcomes.
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|structuredtext=After you create an outcome, Altocloud analyzes the activity of your future website visitors against it. Every night, Altocloud's machine learning updates the outcome probability algorithms based on the visitor activity of the previous day. The next day, Altocloud analyzes visitor activity using the updated outcome probability algorithm. This results in improved outcome probability scores.
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}}{{Section
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|sectionHeading=Design outcomes
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|anchor=DesignOutcomes
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|Type=Structured
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|alignment=Vertical
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|structuredtext=When you design outcomes, consider the following points:
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* <span>The more outcomes you create, the better Altocloud will be able to predict future outcome scores.</span>
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* Be sure to track a combination of positive and negative outcomes.
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|fullwidth=No
 
}}{{Section
 
}}{{Section
 
|sectionHeading=View your outcomes
 
|sectionHeading=View your outcomes
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# Click '''Create Outcome'''.
 
# Click '''Create Outcome'''.
 
# Use a descriptive name.
 
# Use a descriptive name.
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# Define at least one of the following:
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# Define at least one {{#mintydocs_link:manual=AdminGuide|topic=VisitorAttsJourney|link text=visitor attribute or visitor journey}}.
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#* [[#SegmentAttributes|Visitor attribute]]
 
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#* [[#JourneyPattern|Visitor journey]]
 
 
# Click '''Save and close'''.
 
# Click '''Save and close'''.
 
{{NoteFormat|You can specify as many visitor attributes and visitor pattern conditions as you want. You must specify at least one.|1}}
 
{{NoteFormat|You can specify as many visitor attributes and visitor pattern conditions as you want. You must specify at least one.|1}}
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|fullwidth=No
 
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}}{{Section
 
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|sectionHeading=Visitor attributes
 
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|anchor=SegmentAttributes
 
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|Type=Structured
 
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|alignment=Horizontal
 
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|image=VisitorAttributes.png
 
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|structuredtext=Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.
 
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{{NoteFormat|If you want to match based on a non-numeric criteria, such as the name of a browser, select the '''like''' or '''not like''' operator. |2}}
 
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|fullwidth=No
 
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}}{{Section
 
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|sectionHeading=Visitor journeys
 
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|anchor=JourneyPattern
 
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|Type=Structured
 
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|alignment=Horizontal
 
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|image=VisitorJourney.png
 
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|structuredtext=A visitor journey identifies visitors based on their behavior on your site. For example a visitor journey might include all visitors who:
 
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* Viewed a specific page
 
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* Clicked a specific button
 
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* Submitted a form
 
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A visitor journey can also reflect a negative event. For example a visitor journey might include all visitors who added a product to their shopping cart but did not complete the transaction.
 
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{{NoteFormat|Track these actions as events in your code. To track a more complex visitor journey, add conditions. Genesys Altocloud evaluates all conditions in the visitor journey sequentially, in the order you define them. |1}}
 
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Set each condition to one of these matching options:
 
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* '''Once''': The segment matches when the condition is met.
 
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* '''Never''': After the visitor leaves the site, the segment matches if this condition was not met during the visit. This applies to all segments that contain at least one '''Never''' condition.
 
 
|fullwidth=No
 
|fullwidth=No
 
}}{{Section
 
}}{{Section
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# Click '''Journey''' > '''Outcomes'''.
 
# Click '''Journey''' > '''Outcomes'''.
 
# Click the name of the outcome you want to deactivate.  
 
# Click the name of the outcome you want to deactivate.  
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# Click the '''Active''' toggle so it isgray.
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# Click the '''Active''' toggle so it is gray.
 
# Click '''Submit'''.
 
# Click '''Submit'''.
  

Revision as of 15:46, November 16, 2018

This topic is part of the manual Genesys Predictive Engagement Administrator's Guide for version Current of Genesys Predictive Engagement.

Outcomes correspond to business goals that you want to monitor and achieve.

About outcomes

How Altocloud uses outcomes to calculate outcome scores

After you create an outcome, Altocloud analyzes the activity of your future website visitors against it. Every night, Altocloud's machine learning updates the outcome probability algorithms based on the visitor activity of the previous day. The next day, Altocloud analyzes visitor activity using the updated outcome probability algorithm. This results in improved outcome probability scores.

Design outcomes

When you design outcomes, consider the following points:

  • The more outcomes you create, the better Altocloud will be able to predict future outcome scores.
  • Be sure to track a combination of positive and negative outcomes.

View your outcomes

  1. Click Journey > Outcomes.

Create an outcome

  1. Click Journey> Outcomes.
  2. Click Create Outcome.
  3. Use a descriptive name.
  4. Define at least one visitor attribute or visitor journey.
  5. Click Save and close.
Important
You can specify as many visitor attributes and visitor pattern conditions as you want. You must specify at least one.

Deactivate an outcome

Deactivate an outcome when you no longer need it.

  1. Click Journey > Outcomes.
  2. Click the name of the outcome you want to deactivate.
  3. Click the Active toggle so it is gray.
  4. Click Submit.
Important
Do not delete outcomes.
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