Traits mapper

The traits mapper links customer records together.

About traits

Traits are properties of a customer. For example, "email," and "gender." Genesys Predictive Engagement gathers trait information every time a customer visits a website that you track with the Genesys Predictive Engagement tracking snippet.

If multiple records for the same customer exist, you can link them with the traits mapper.

Important

Separate customer records are not consolidated into a single customer record. Instead, all customer reords are updated with traits information.

Traits information appears on Live Now.

The traits mapper updates customer records with new trait information. Existing or duplicate traits information is overwritten.

Traits that can link records

Demographic traits

Trait	Example
gender	male
birthDate	01012001

Company traits

Trait	Example
companyName	Genesys
dunsNumber	622286318
industry	Technology
numberofEmployees	5025

ID traits

Trait	Example
email	JTS1715@gmail.com
facebookId	JTSmith1715
messengerId	John.Smith .1715
twitterId	@JTS1715
telegramId	123456789

Phone traits

Trait	Example
homePhone	3179871234
mobilePhone
workPhone

Question: Country code? Area code?

Name traits

Trait	Example
salutation	Question: Is this title?
jobTitle	Manager
givenName	John
middleName	Thomas
familyName	Smith
displayName	John

How to use the traits mapper

To link customer records using the trait mapper functionality:

1. Deploy the
2. Call ac.identify and specify a traits object.
3. Call ac.record and extract the traits from its attributes.

Daragh:

1. Where do they call ac.identify from? Is this part of the tracking snippet? If so, can you provide an example of a complete tracking snippet that calls ac.identify?

1. Where do they call ac.record from?

1. Where do the results go? Is this linkage a permanent change? If so, where are the results stored?