identify

Learn how to use the identify method to add information to a customer record.

Related pages:

• pageview
• record

Description

The identify method adds information to a customer record.

Important

identify will affect the next web event sent via pageview or record method.

Signature

ac('identify', [loginId], [traits], [callback])

Arguments

• loginId
• traits
• callback

login

• Description: an Id that can be used to stitch customer identities together
• Type: string/null
• Status: required
• Note: If loginId is null, the current identity will be cleared.

traits

• Description: information about a customer
• Type: object
• Status: optional
• Restrictions: A flat object with properties of type string, number, or boolean

For more information about how to link different customer records together, see Traits mapper.

callback

• Description: callback
• Type: function
• Status: optional