Editing UseCases/Current/GenesysEngage-onpremises/CE07

{{SMART UseCase
|SMART_Benefits={{SMART Benefits
|UCBenefitID=Reduced Handle Time
|UCBenefit=Automated identification and verification in the IVR reduces agent handling time.
}}{{SMART Benefits
|UCBenefitID=Improved Customer Experience
|UCBenefit=Passing identification and verification from IVR to the agent improves the customer experience.
}}{{SMART Benefits
|UCBenefitID=Reduced Volume of Interactions
|UCBenefit=Automated identification and verification in the IVR allows customers to use self-service processes that reduce agent call volumes.
}}
|UCOverview=In most IVR applications, customers call into companies, such as their credit card company, bank, or cable company, and must manually identify themselves. If the call goes to an agent, customers normally need to identify themselves again to the agent. This is frustrating and time consuming for callers. IVR systems can and should contain self-service to identify the customer automatically based on their caller ID, and this information should then be used throughout the call flow for progressive identification and verification (ID & V), passed as context to a visual session or passed on to the agent, store. This makes customers feel that they want to do business with the company as their identity is proactively recognized and maintained. For example, as soon as the call connects, a data dip should be completed to identify the customer based on their caller ID. The IVR application can then configure logic to greet the caller by name, skip identification for new self-services within the same call, or skip identification or verification if they move to a visual IVR.
|UCSummary=The IVR system proactively identifies the caller at the beginning of the call. The IVR then asks the caller to identify themselves by entering information to verify their identity. Depending on the business logic configured in the Control Center, the system routes the caller to self-service in the IVR, a main menu, or an agent. If the customer needs to go through another self-service option, the customer's ID&V status persists. This ID&V status also persists if they transfer to a visual IVR and continue their journey there.  Finally, if the caller transfers from the IVR to an agent, the data captured by the IVR is displayed to the agent, providing a better experience for both the caller and agent.
|PainPoints=* Increasing competitive pressure
* High customer churn
* Unable to use context
* Poor customer experience scores
* Customers not recognized within and/or across channels
* Calls with long handle times
|DesiredState=* Integrate with customer backend system (for example, the CRM) for identification
* Identify customers based on their caller ID
* If no identification, ask identifying question before verification
* If identified, ask verification question and determine whether to authenticate customer or not
* The system routes the call to a queue; identification and verification status is maintained with the phone call
* If an agent receives the call, the agent is notified that the caller is already identified and verified, and the agent sees the verified customer details.
|SellableItems=CIM, CIM (HA), Genesys Voice Platform (incl add'l capability), Genesys Voice Platform (incl add'l capability) - HA (Optional), Intelligent Automation Omnichannel Self-Service, Intelligent Automation Omnichannel Self-Service - HA (Optional), Genesys Infomart (Optional), Genesys Infomart - HA (Optional), Genesys Interactive Insights (Optional), SIP Interaction, SIP Interaction HA (optional), SIP Business Continuity (Optional), Interaction Workspace (Optional)
|CloudAssumptionsAdditional_Sales=Capabilities Assumption:
* Requires GVP and Designer
* Client has web services accessible customer database
* Client provides access to application to validate customer identity
* Requires TTS for customer name playback (if in scope)
|PremiseAssumptionsAdditional_Sales=Capabilities Assumption:
* Requires GVP and Genesys Intelligent Automation
* Client has web services accessible
* Client provides access to application to validate customer identity
* Requires TTS for customer name playback (if in scope)
|BusinessImageFlow={{SMART BusinessImageFlow
|BusinessFlow=Figure 1: Example Business Flow
|BusinessImage=https://www.lucidchart.com/documents/edit/85495918-3440-4dd2-8b54-2c1a4bffe1a3/0
|BusinessFlowDescription=# Call is transferred into the application.  This self-service module can be integrated into a broader IVR application. The call will be answered by this application. At some point the application may decide that Identification and Verification of the customer is required and will initiate the flow of this use case.  If ID&V is required then the application initiates the flow of this use case. If the customer has already been identified in a previous channel, transaction or step then it skips this flow. If not it continues to step 3. The broader IVR application is not within the scope of this use case.
# If enabled, Genesys will identify a customer using the Automatic Number Identification (ANI) / Caller Line Identification (CLI).
# If ANI / CLI are available, Genesys performs a lookup in the company's database to identify the caller.
# If identification via ANI / CLI is disabled or fails, Genesys will ask for a separate Identifier (e.g. customer ID, account number, tracking number) to identify the customer.  This question must require numeric entry. If the customer does not have the necessary information, Genesys asks the customer to press a specific DTMF tone.
# The customer input is validated against the customer database. 
#* If no match is found, the customer is asked for their identifier, up to a maximum of three times after failure. The number of retry attempts is configurable.
#* If the customer is still not be successfully validated, the customer is forwarded to agent assisted service.
# If a match is found, Genesys asks for additional information validating the caller's identity for security purposes. This question must require numeric entry.
#* Progressive ID&V, i.e.: higher levels of authentication based on customer profile information and/or requested transaction, occurs during self-service depending on the type of interaction.
#* Progressive ID&V is defined in a separate ID&V module and is not within the scope of this use case. The preceding level of authentication should be configurable by a business user in real time should they wish to re-order authentication questions.
# Genesys looks up and validates the security information entered by the caller within a third party application. If this validation is not successful, the system asks the customer for security information again, up to a maximum of three times after failure.
#* If the system cannot successfully validate the customer, the system forwards the customer to agent assisted service.
# Genesys plays a prompt that confirms the validation or informs the customer of the failure.
# A configuration parameter determines where the caller should be routed to next. The possible options are listed below. However, these are outside the scope of the ID&V use case:
#* Agent assisted service - the result of the identification and verification will be displayed to the agent making both the customer and agent experience better. This functionality requires implementation of the use case {{#mintydocs_link:topic=CE02}}. 
#* Self service IVR such as transfer funds, make a payment. 
#* Progressive ID&V could occur before self-service depending on the type of interaction.  This option would be defined in a separate self-service module outside the scope of this use case.
#* IVR main menu for identification of the type of caller request
}}
|BusinessLogic====Parameters and Business Rules===
'''BL1: Customer identification by ANI / CLI'''Step 3 in the flow above can be enabled or disabled depending on specific customer requirements. If this step is disabled, the flow will always ask for a customer identifier (for example customer ID, account number, or tracking number). This parameter can be set per company service line.


'''BL2: Configuration to define the next steps'''


After Identification and Verification has been performed successfully, the call will be transferred to the next step of the overall callflow. This might be an agent assisted service, a self-service application or an IVR menu. This parameter can be set per company service line.


Progressive ID&V: Configuration to define preceding authentication question(s) - Configuration can be set from within the ID&V module to give the business user control on the order of authentication questions.  The configuration of other ID&V modules that contain these questions are out of scope for this use case.

Omnichannel ID&V: Passing of ID&V token - This authentication use case can be configured to pass an ID&V token from IVR to a visual IVR, so a customer can continue their journey on visual IVR if previously identified.




'''General: Voice Prompts'''The customer can flexibly change all voice prompts within this flow.
|DistributionLogic=N/A
|CustomerInterfaceRequirements=N/A
|AgentDeskRequirements=Only available if this use case is used in conjunction with the {{#mintydocs_link:topic=CE02}}:
*If the call is transferred to agent-assisted services: The agent will receive an indication whether the customer is
*:*Identified and verified
*:*Identified only
*:*Neither Identified nor verified
<br />

Customer identifier and name will be displayed to the agent as well (if available).
|RealTimeReporting=Users with appropriate permissions are able to follow the interaction journey throughout the IVR. Each step of the IVR process  the caller enters (and after, if going to a user or to queue), is identified with time-stamps.
|HistoricalReporting=*Report that indicates the number of customers proactively identified by ANI/CLI
*Report that indicates the number of customers successfully identified and verified themselves
*Report that indicates the number of customers who were unsuccessful in identifying and verifying themselves
|GeneralAssumptions=The use case is supported for Cloud, Premise and Platform as a Service (IVR PaaS) .


For IVR PaaS, Genesys Intelligent Automation is deployed on premise and IVR ports are in Genesys PureEngage Cloud. Agents can be enabled in Genesys PureEngage Premise or Genesys PureEngage Cloud.
|CustomerAssumptions=* The company has a database that can be used to identify the customer. This database must provide the appropriate web services  
* The company provides access to an application to validate the customer identity
* Company must have a unique identifier for their customers
* Complex alphanumeric inputs (for example, check digits) may require custom grammar development - available as optional add-on.


ASR functionality is an optional add-on service for numeric input (see above) and for the phrase "I don't have it" (and synonyms of this phrase) in the flow above.
|Optional=CE02
|PremiseAssumptionsAdditional=* To support PCI or similar compliance, on-premises environments must be architected and configured accordingly
* Genesys Intelligent Automation is a required sellable item.
* As an additional add-on, ASR can be used for the numeric input (see above) and for the phrase "I don't have it" (and synonyms of this phrase) in the flow above.
|CloudAssumptionsAdditional=* Cloud ID&V is authored with Designer
* Company has a database that can be used to identify the customer. This database must provide the appropriate web services and must be web accessible
* Company provides access to an application to validate the customer identity
* Company must have a unique identifier for their customers
* User input must be numeric in the basic version of this use case. Alphanumeric inputs require Automatic Speech Recognition (ASR) with complex custom grammar creation and is available as an optional add-on.
* To support PCI or similar compliance, premise environments must be architected and configured accordingly (cloud environments are PCI compliant and have other certifications, Intelligent Automation Omnichannel Self-Service is PA-DSS compliant for voice)
* As an additional add-on, ASR can be used for the numeric input (see above) and for the phrase "I don't have it" (and s
|SMART_HybridAssumptions={{SMART HybridAssumptions
|Hybrid_Assumption=v 1.1.2
}}
}}