About action maps
Learn how to create action maps that use different types of actions to enhance and extend a visitor's journey.
Contents
- 1 Overview and best practices
- 2 Create an action map
- 3 Trigger an action map
- 4 Attributes and operators
- 5 Select an action
- 6 Define outcome probabilities
- 7 Apply to webpages
- 8 Route the action map
- 9 Schedule group
- 10 Override global frequency capping
- 11 Prioritize the action maps
- 12 Maintain action maps
- 13 Monitor action maps
Overview and best practices
Improve your action maps by reviewing the overall process for creating them and our suggested best practices.
Create an action map
Learn how to create and manage your action maps. Action maps work on desktop applications and mobile devices.
Trigger an action map
Configure an action map to trigger based on segment match or visitor activity.
Attributes and operators
When you create an action map, you specify the conditions that make it possible. To specify the conditions, define an expression that includes an attribute and an operator.
Select an action
Select and configure the action for the action map to use to engage your visitors.
Define outcome probabilities
Predictive Engagement uses AI to predict the actions that your visitors will take. Help refine its modeling by identifying outcome probabilities.
Apply to webpages
An action map can trigger on any page where you use Genesys Predictive Engagement to track visitor activity. When you build an action map that uses a web action, identify the webpages where you want the offer to appear. You can also specify pages where you don't want the offer to appear.
Route the action map
Configure how Genesys Predictive Engagement routes visitors who respond to a web action and who are ready to work with an agent or sales representative directly.
Schedule group
Override global frequency capping
If frequency capping for web engagements is configured at the global level, you can override it for an individual action map.
Prioritize the action maps
Multiple action maps can trigger on a webpage. To ensure that Genesys Predictive Engagement picks the most appropriate one, configure the priority for each action map.
Maintain action maps
Monitor action maps
Use analytics to assess the effectiveness of your action maps.