Set the priority
An action that interacts directly with users through a web page. For example, content offers and web chats are web actions.
Learn how to ensure that the most appropriate action map triggers if multiple action maps could present offers to users.
Priorities and offers
If your action map uses a web action, be sure to set the priority to ensure that customers see an appropriate number of web-based offers. If multiple action maps are qualified for a given user/trigger combination, Altocloud selects only one of the action maps based on its priority relative to the other qualified action maps.
For each type of web-based offer, Altocloud uses only one action map for a given segment, at a given time, on a given webpage.
Multiple web-based offers
Altocloud handles each type of web-based offer separately.
- Example (multiple content offers or multiple web chats): If a customer qualifies for multiple content offers or multiple web chats, Altocloud chooses the action map with the higher priority.
- Example (one content offer and one web chat): If a customer qualifies for both a content offer and a web chat, the customer sees both offers.
- If multiple action maps target the same segment at the same time, and they have the same priority, then Altocloud displays each action map a set percentage of the time. For example, if two action maps exist, then Altocloud displays each one 50% of the time. If three action maps exist, then Altocloud displays each one 33% of the time.
- If a user ignores an invitation to chat, but then goes to a web page for which a higher priority action map is set to trigger, Altocloud serves the user the invitation to engage.
Actions with no direct user engagement
Some actions, such as webhooks, do not directly engage a user. For these actions, the action map priority is not considered. For example, if multiple webhooks qualify for a page, all of them will be run.