Genesys Chatbots (CE31) for PureConnect

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This topic is part of the manual PureConnect Use Cases for version Public of Genesys Use Cases.
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Use chatbots to automate customer conversations and seamlessly hand over to a chat agent when needed.

What's the challenge?

Many customer service, sales or support conversations with customers are repetitive — frustrating both to customers and to employees. If you could insert better automation, many conversations may well be taken care of in the entry process, saving time while also increasing customer satisfaction.

What's the solution?

Blended AI chatbots automate natural language conversations, even across channels. Genesys blended chatbots look up customer information and activity to answer questions. They can hand over conversations with context to an agent when needed, or even offer a callback1 during or after hours. 1Callback option is available for Genesys Engage only.

Story and Business Context

The proliferation of digital channels has led to more demanding customer expectations and a drastic increase in the number of interactions that companies have to deal with when servicing their customers. Coupled with increased usage of AI for business applications, this has resulted in organizations implementing chatbots that can interact with customers to automate tasks and assist their queries on channels such as web, mobile, social, SMS, and messaging apps.


Chatbots can alleviate strain on contact center employees while improving the customer experience and controlling costs. Chatbots are always on and available, and automated chats. Chatbots are always on and available, and can be handed over to an agent at any time if needed.


While chatbots can also be used by employees and for business optimization purposes, the remainder of this document refers to omnichannel bots in the context of customer engagement. The primary benefits of chatbots are to increase self-service success, deflect interactions from the contact center, and improve the customer experience. Benefits typically include:

Use Case Benefits

Use Case Benefits Explanation
Improved First Contact Resolution Present a customer experience that is tailored to the individual based on who they are, why they might be interacting, and the status of the contact center
Improved Net Promoter Score Reduce the time required to address the customer request handle off hour requests, offer immediate options and improve outcomes.
Reduced Volume of Interactions Increase self-service interactions to reduce agent-assisted interactions for repetitive or common requests

Summary

Genesys supports a “design once, deploy anywhere” concept for bots to enable organizations to provide a seamless customer experience across voice and digital channels. This use case, however, focuses on deploying a bot on web chat, mobile chat, Facebook Messengerand/or SMS.

The chatbot supports or orchestrates the following capabilities:

  • Personalization – to tailor the experience based on context from the current interaction or from previous interactions
  • Natural Language Understanding – to derive intents and entities
  • Identification & Verification (ID&V) – to identify and verify the customer if required
  • Directed Dialog – to automate relevant business processes or provide information
  • Involve another NLU/AI platform including (e.g. Amazon Lex, Microsoft bot framework, IBM Watson or Google Dialogflow) – if it specializes in a particular topic
  • Hand-off to an agent – to connect the customer to a live person with the full context of the interaction
  • Offer a chatbot survey depending on business context


Use Case Definition

Business Flow

When a customer interacts through a supported Genesys digital channel, a chatbot is initiated. The chatbot first attempts to use context to anticipate why the customer may be engaging and in turn provides personalized messages or options to resolve the query. If no personalization options exist, the chatbot asks the customer an open question, such as "How may I help?"

Once the customer responds, the chatbot tries to interpret the request to determine intent and then decide on what to do next. For example, if the customer replied with “I want to check my balance,” the chatbot would first identify and verify them before showing their balance.

If intent is not established or understood, the chatbot presents a retry or max retries message.

Once the task is completed, the chatbot asks if the customer still needs help. The customer can respond by asking another question, requesting to chat with an advisor, or replying 'no'. If the customer replies with 'no', the chatbot can offer a survey based on context.

If the customer chooses to speak or chat with an agent and there is a long wait time, or if it is outside of business hours, the chatbot can offer a callback option or present a suitable offer.

The chatbot continues in this fashion, creating a conversational loop and building up context between itself and the customer to better solve their query.

The following diagram shows the business flow of the use case:

Business Flow Description

  1. A chat interaction is initiated (reactive or proactive) across a supported channel.
  2. The customer receives a standard welcome message from the chatbot.
  3. Customer information and/or context is retrieved from:
    • Genesys User Data (e.g. Predictive Engagement Segment or from the website passed by Genesys Widgets)
    • Journey context available from Predictive Engagement or customer journey data
    • API call to third-party data source
  4. The customer receives a personalized message/menu or is handed over to an agent. Examples include:
    • Custom message or update: "Your next order is due to be delivered on Thursday before 12."
    • Most likely contact reason: "Do you want to find out about the loan application you have in progress?"
    • Tailored menu with most likely options: "Main menu: you can choose Balance, Payments, or TopUps."
    • Self-service task, such as loan application, is executed based on Segment provided by Predictive Engagement or other attached user data.
    • Customer is handed over directly to an agent because they have an outstanding balance (or is able to request a callback).
    • If the customer is not handed over to an agent, the customer could end their chat, confirm the contact reason, or continue.
  5. Assuming the customer has moved on from the Personalization stage, the chatbot asks an open-ended question like: “How may I help you?” to determine intent and capture the customer's response. (BL3)
  6. The customer's response is then sent to Dialog Engine (or, optionally, a third-party NLU engine via API). (BL1-BL4)
    • If intent and entities are returned, the conversation moves to the correct point in the interaction flow, which could be within one of the following sub-flows (or microapps):
      • Identification and Verification.
      • Automated business process (such as payment collection microapp).
      • Hand-off to live agent or request a callback (see the relevant use case for the channel).
    • If intent and entities are not returned the chatbot returns a retry message like: "Sorry, we didn’t understand your question. Please ask another question or reply AGENT for live assistance."
  7. Upon completion of a task, the chatbot asks a follow-up question like: "Is there anything else I can help you with?" (BL2-BL3)
    • If the customer responds “yes,” they're brought back to Step 5: "How may I help you?”
    • If the customer responds “no,” the chatbot decides whether or not to offer them a survey (see the next step).
    • If the customer responds with a more advanced answer, the response is sent to Dialog Engine (or, optionally, a third-party NLU engine via API) to determine intent and entities for further processing.
  8. Customer information and/or context is retrieved to determine whether to offer a survey. (BL5)
    • Logic defined in Intelligent Automation
    • If a survey is to be offered, the chatbot continues to the next step.
    • If no survey is to be offered, the chatbot continues to step 11 and shows a goodbye message.
  9. The chatbot asks the customer: "Would you like to participate in our survey?"
    • If the customer answers "yes," then they continue to the next step and engage in a survey.
    • If the customer answers "no," then they continue to the final step and are shown a goodbye message.
  10. The chatbot offers the customer a survey. The survey questions are configurable by the customer on a business-as-usual basis and therefore no dialog flow is defined here. This dialog uses the Intelligent Automation Questionnaire Builder microapp.
    • The chatbot presents a concluding message and ends the chat.



For more details

For additional details, contact your Genesys Sales Representative by filing out the form or for immediate assistance call us: 1-888-Genesys.


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