About outcomes

Outcomes are the business goals you are trying to achieve.

Best practices

Improve how you build outcomes by reviewing best practices.

• [[ATC/Current/AdminGuide/Outcomes_best_practices|]]

Outcomes

Build and maintain outcomes.

• Search for and view your outcomes
• Create an outcome
• Duplicate an outcome
• Edit an outcome
• Activate or inactivate an outcome
• Delete an outcome

Conditions and operators

Conditions are the criteria by which Genesys Predictive Engagement assigns users to segments. Every condition must have an operator.

• [[ATC/Current/AdminGuide/About_conditions|]]
• Operators
• Visitor attributes
• Campaign attributes
• Visitor journey attributes
• Custom attributes