About outcomes

Learn how to define the business goals you are trying to achieve so that you can evaluate users' progress and the effectiveness of your action maps.

Best practices

Improve how you build outcomes by reviewing best practices.

• [[ATC/Current/AdminGuide/Outcomes_best_practices|]]

Outcomes

Build and maintain outcomes.

• Search for and view your outcomes
• Create an outcome
• Duplicate an outcome
• Edit an outcome
• Activate or inactivate an outcome
• Delete an outcome

Conditions and operators

Conditions are the criteria by which Genesys Predictive Engagement assigns users to segments. Every condition must have an operator.

• [[ATC/Current/AdminGuide/About_conditions|]]
• Operators
• Visitor attributes
• Campaign attributes
• Visitor journey attributes
• Custom attributes