Visitor attributes

Visitor attributes identify visitors based on characteristics like location, browser, device type, and so on.

About visitor attributes

Define attributes for use with segments and outcomes.

Important

If you want to match based on a non-numeric criteria, such as the name of a browser, select the like or not like operator.

Types of visitor attributes

Important

For more information on visitor attributes that enable UTM-tracking of campaign-specific activities, see Campaign attributes.

Attribute name	Description	Example
Device category	Type of device the visitor is using	Mobile, Desktop, Tablet, and so on
OS family	Operating system family	Mac OS
Browser family	Browser family, including all versions of the browser within that family	Chrome
Browser version	Major version of the browser	55
Campaign source	A search engine, newsletter, or other source (UTM parameter)	Google
Campaign medium	A medium such as email or cost-per-click (UTM parameter)	CPC
Campaign name	A specific product promotion or strategic campaign (UTM parameter)	320banner
Campaign term	Keywords for this ad (UTM parameter)	running
Campaign content	Ads or links that point to the same URL (UTM parameter)	textlink
Campaign click ID	The unique number that is generated when a potential customer clicks an affiliate link (UTM parameter)
Campaign network	The ad network to which the click ID belongs (UTM parameter)
Country	Visitor's country	Ireland
City	Visitor's city or town	Galway
Region	Visitor's region	Galway
Post code	Visitor's post code or zip code	90210
CCA2 code	Two-letter country code	IE
Browser language code	Language that the visitor's browser is set to	en-gb
Organization name	Organization name derived from the IP	amazon.com
Referral URL	Referrer page url	https://app.universal.com/auto#quote-details
Referral hostname	Referrer host/hostname	app.universal.com