Custom attributes

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Learn about custom attributes that allow you to identify groups of users based on characteristics and behaviors that are specific to your business.

Custom attributes

A custom attribute is any extra information that you want to send to Genesys Predictive Engagement through a call to ac ('record').

For example, an ecommerce site might add a 'packageDeliveryStatus' attribute to segment users whose packages have been shipped.

You can use custom attributes and operators to build conditions for segments, outcomes, and action maps.
Important
If you are building a condition based on a custom attribute for a web event, each expression can include only a single value (one string). You cannot create an expression that uses a list of values.
For more information, see Track custom attributes with ac ('record').
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