Content Offers Overview

Learn how to use content offers to present special promotions and information to users.

Prerequisites

• Configure the following permissions in Genesys Cloud:
  • Journey > Action Map > Add , Delete, Edit, and View permissions (to create action maps)
  • Journey > Action Template > Add, Delete, Edit, and View permissions (to configure content offers)
• Prepare a Genesys Cloud Version 2 widget.

Overview

Let's say you're doing travel research on a travel site. As you're about to leave the website in search of a better deal elsewhere, a pop-up window appears. It says that if you book now, you'll receive 10% off.

That's a content offer. And the point of a content offer is to engage you and then prompt you to take some sort of action (book a trip, in this example).

You use Genesys Predictive Engagement to build content offers for the scenario outlined above and for almost anything that requires a website visitor's buy-in or consent - for example, sign up for an event, subscribe to the newsletter, try a new product, and so on.

How it works

A content offer is a type ofNo results that Genesys Predictive Engagement can take to engage a customer and prompt action. You configure a content offer action in the same way you configure other types of actions in the View content offers.To set up a content offer:

1. Create the content offer.
2. Publish the content offer.
3. Link the content offer to an action map.