Content offers lifecycle
See the lifecycle of a content offer and the metrics that we capture at each state along the way. Lifecycle states are used in reporting and in determining the triggering behavior of action maps that use content offers.
Content offer lifecycle states
The following table provide details about the lifecycle of a content offer, including the events that can occur and the data that is available for use with the Events methods.
| State | Event | Description | Data available |
|---|---|---|---|
| offered | Web Actions Offered | The customer's activity has qualified an action map, and a proactive invitation is offered. | See Event types for web actions. |
| accepted | Web Actions Accepted | The customer accepts the invitation by clicking a button like Book now! | See Event types for web actions. |
| rejected | Web Actions Rejected | The customer rejects the invitation by either clicking X or a button like, No, but thank you. | See Event types for web actions. |
| errored | Web Actions Errored | An error occurred in the widget that prevented the engagement from occurring.
Note: This event does not have a corresponding metric in the Action Map Performance Report. |
See Event types for web actions.
In addition, the errorMessage field is available. |
| ignored | Web Actions Ignored | The customer has ignored the invitation by navigating away from or around it.
Note: This event does not have a corresponding metric in the Action Map Performance Report. |
See Event types for web actions.
|
Report metrics and events
The metrics used in the Action Map Performance report correlate directly with the event types for web actions. For more information about metrics for content offers, see Monitor a content offer's performance.