Build attributes

Learn how to build the logic that identifies which users belong to specific segments, which users achieve specific outcomes, and when to trigger action maps.

Where you build attributes

You build attributes to specify when:

• An action map triggers
• A user achieves an outcome
• A user is matched to a segment

Add an attribute

1. Click Add first attribute or Add next attribute.
2. Select the attribute.
3. Select the operators.
4. Select or specify the value.
5. To add more conditions, click Add next attribute.

Edit an attribute

1. Click Edit next to the attribute.
2. Make your changes.

Delete an attribute

1. Click Delete next to the attribute.

Important

When you click Delete, your attribute is deleted immediately.