About action maps
Action maps define how Genesys Predictive Engagement interacts with users on your website.
Contents
An action map represents the steps that Genesys Predictive Engagement takes to engage selected customers to achieve a particular result. For example, you can create an action map that presents a chat to visitors who go to the page for your current promotional campaign. The chat might ask the customer whether they want to talk directly with someone in sales who could then help them complete their purchase.
When you create an action map, you define what triggers it. The types of triggers that you can define are:
- Who the customer is (what group orNo results the customer belongs to)
- What actions the customer takes on your website
In addition, Genesys Predictive Engagement automatically triggers action maps based on a customer'sNo results}.
Best practices
Improve your action maps by reviewing best practices.
Build an action map
Trigger an action map
Understand how action maps are triggered. Configure an action map to trigger based on segment match or user activity.
Engage your users
Design how you want an action map to engage your users.
Define outcome probabilities
Altocloud uses AI to predict the actions your users will take. Help refine its modeling by identifying outcome probabilities.
- [[ATC/Current/AdminGuide/Outcome_probabilities|]]
- Configure outcome probability
Refine an action map's behavior
An action map can work anywhere you useGenesys Predictive Engagement to track user activity. In addition, several action maps could qualify to engage a user at once. Use these links to refine action map behavior.
Monitor action maps
Use analytics to assess the effectiveness of your action maps.