Best practices for segments

Learn about best practices for improving how you create outcomes.

Best practices

Genesys Predictive Engagement tracks activity on your website at a detailed level. To trigger a specific action map, the visitor's behavior must match exactly to the segments defined for the action map.

Important

• Create segment-based conditions with a specific action map in mind: group them logically and define them in the correct sequence.
• To define a segment, you must specify at least one condition.
• You can use a combination of segment-based conditions and outcome-based conditions.
• The more conditions you define, the fewer number of visitors match the segment.
• Conditions are not shared across segments and outcomes.