Difference between revisions of "ATC/Current/AgentGuide/GPE Customer journey"

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{{Article
 
{{Article
 
|Standalone=No
 
|Standalone=No
|DisplayName=Customer journey (Genesys Cloud)
+
|DisplayName=An agent's experience in Genesys Cloud CX
|TocName=Customer journey (Genesys Cloud)
+
|TocName=Genesys Cloud CX
|Context=Learn about the customer journey data that Genesys Cloud agents see.
+
|Context=Learn about the customer journey data that {{MintyDocsProduct}} presents to agents in Genesys Cloud CX.
 +
 
 +
<br />
 
|ComingSoon=No
 
|ComingSoon=No
 
|Platform=GenesysCloud
 
|Platform=GenesysCloud
 
|Prereq='''Prerequisites'''
 
|Prereq='''Prerequisites'''
  
*[https://help.mypurecloud.com/articles/?p=195191 Configure the following permissions in Genesys Cloud:]
+
The following permissions are available by default to the role 'User'. If you are creating custom roles, ensure that you add the following permissions to the custom role.
**'''Journey '''>''' Customer '''>''' View''' (to see information about existing customers)
+
 
**'''Journey '''>''' Event '''>''' View''' (to see events on the customer journey map)
+
*[https://help.mypurecloud.com/articles/?p=195191 Configure the following permissions in Genesys Cloud CX:]
**'''Journey''' > '''Event Type''' > '''View''' (to see event information)
+
**'''Journey '''>''' Event '''>''' View''' (core permission to view the Customer journey gadget and to see detailed view web sessions)
 +
**'''Journey''' > '''Event Type''' > '''View''' (to allow customization of web sessions)
 +
**'''Journey '''>''' Session''' > '''View '''(to retrieve list of web session)
 +
**'''Journey''' > '''Session Type''' > '''View''' (to retrieve details of web sessions)
 
**'''Journey '''>''' Outcome''' > '''View '''(to see outcomes achieved and scores for a visit)
 
**'''Journey '''>''' Outcome''' > '''View '''(to see outcomes achieved and scores for a visit)
 
**'''Journey '''>''' OutcomeScores''' > '''View''' (to see real-time predictions)
 
**'''Journey '''>''' OutcomeScores''' > '''View''' (to see real-time predictions)
 
**'''Journey '''>''' Segment''' > '''View '''(to see matched segments for a visit)
 
**'''Journey '''>''' Segment''' > '''View '''(to see matched segments for a visit)
**'''Journey '''>''' Session''' > '''View '''(to see session information)
+
**'''Routing '''>''' Wrap up code''' > '''View '''(to view the wrap-up codes associated with the interaction)
**'''Journey''' > '''Session Type''' > '''View''' (to see session type information)
+
**'''Routing '''>''' Queue''' > '''Search '''(to view the queue the interaction is part of)
**'''Journey''' > '''Visit''' > '''View''' (to see live tracking information about visitors on your website currently)
+
**'''External contacts '''>''' Session''' > '''View '''(enables view of customer journey tab)
 
|Section={{Section
 
|Section={{Section
|sectionHeading=Modify your view of customer journey data
+
|alignment=Vertical
|anchor=Improve
+
|structuredtext={{NoteFormat|If you are a Genesys Cloud CX customer, your organization might be using {{Link-AnywhereElse|product=ATC|version=Current|manual=AdminGuide|topic=About_web_messaging|display text=web messaging}} instead of {{Link-SomewhereInThisVersion|manual=AdminGuide|topic=About_web_chats|display text=web chat}}.|}}
|alignment=Horizontal
 
|Media=Image
 
|image=ImproveView.png
 
|structuredtext=A customer's full contextual history displays on the '''Predictive Engagement Customer Journey''' tab in Genesys Cloud. To modify your view:
 
 
 
*Switch to a half-size or full-size view of the tab.
 
*When you begin a phone-based interaction with a customer, verify their [https://help.mypurecloud.com/articles/?p=126005 external contact profile]. Then, {{MINTYDOCSPRODUCT}} displays all the contextual journey information for that customer.
 
|Status=No
 
}}{{Section
 
|sectionHeading=Outcome predictions and segments matched
 
|anchor=OutcomePredictions
 
|alignment=Horizontal
 
|Media=Image
 
|image=01_header.png
 
|structuredtext==== Outcome predictions ===
 
An outcome represents a particular goal and the colored bars represent the customer's progress toward that goal. For example, if the goal is to purchase a product, the customer's progress moves toward that goal when the customer puts an item in their shopping cart. These bars update in real time as the customer's progress changes. For more information about outcomes, see {{Link-AnywhereElse|product=ATC|version=Current|manual=AdminGuide|topic=About_outcomes}}.
 
 
 
=== Segments matched ===
 
A segment represents a group of customers that have something in common. For example, a segment might include all customers who use the same browser or are from the same geographic region. Segments appear in the order that {{MINTYDOCSPRODUCT}} assigns them to the customer. For more information about segments, see {{Link-AnywhereElse|product=ATC|version=Current|manual=AdminGuide|topic=About_segments}}.
 
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
|sectionHeading=AI-306
+
|sectionHeading=About customer journey
 +
|anchor=AboutJourney
 
|alignment=Vertical
 
|alignment=Vertical
|structuredtext=Removed from beta. Add to "Outcome predictions and segments matched" section when releasing to GA. {{NoteFormat|If your organization doesn't have Genesys Predictive Engagement, segment and outcome information isn't available to display.|}}
+
|structuredtext=Using the customer journey tab, you can view an overall summary of the different conversations you have had with the customer and the customer web visits of the websites that Genesys Predictive Engagement tracks. Customer journey information is available for conversations from the following channels:
|Status=Yes
 
}}{{Section
 
|sectionHeading=Session cards
 
|anchor=Session Cards
 
|alignment=Horizontal
 
|Media=Image
 
|image=03_CollapsedCards.png
 
|structuredtext=Session cards organize journey data so that you can see current and historical activity. Each card represents what the customer did during a particular period called a session. 
 
  
The newest session card appears at the top. If the session card is blue, the customer is active on your website. After 20 minutes of inactivity, the card color changes to gray.  {{NoteFormat|
+
*Voice
*If the customer provides an email address or phone number after the current session begins, you may see more sessions because we try to match [https://help.mypurecloud.com/articles/?p&#61;70936 external contact records] based on this data.
+
**Inbound calls
*We show data only about webpages that we track. If a customer leaves your website and then comes back, we do not show you where the customer went.|}}
+
**Agent-initiated outbound calls
 +
*Messaging
 +
**Web Messaging
 +
**Web chat
 +
*Digital
 +
**Email
 +
**SMS
 +
**Agentless notifications (WhatsApp and SMS)
 +
*Social media
 +
**WhatsApp
 +
**LINE
 +
**Twitter SM
 +
**Facebook messenger
 +
*Website visits
 +
**Web Events (Genesys Predictive Engagement only)
 +
**Content Offers (Genesys Predictive Engagement only)
  
Key card information includes:
+
Customer journey information is not available for conversations from the following channels:
  
*{{Link-SomewhereInThisVersion|manual=AgentGuide|topic=Map_icons|display text=Journey map icons}}
+
*Knowledge - Support center
*{{Link-SomewhereInThisVersion|manual=AgentGuide|topic=Additional_information_icons|display text=Session information icons}}
+
*Agentless email notifications
*Segments the customer matched
+
*Campaigns, including callbacks
*Outcome progress during the session
+
*Co-browse
 +
*Instagram DM
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
|sectionHeading=View journey details
 
|anchor=ViewJourneyDetails
 
 
|alignment=Horizontal
 
|alignment=Horizontal
 
|Media=Image
 
|Media=Image
|image=Card expanded.png
+
|image=CJV_with_GPE.png
|structuredtext=To see more details about a card, click it. In this view, you see the journey map.
+
|AltText=View customer journey
 
+
|structuredtext=To view all the conversations you have had with your customer, click the Customer journey icon:[[File:2022-09-05 08-34-38.png|55x55px|link=https://all.docs-qa.genesys.com/File:2022-09-05_08-34-38.png]]
The map updates in real time as the customer navigates your website, responds to interaction requests, and matches segments. To see the details of an item on the map, click its icon. For more information about the icons, see {{Link-SomewhereInThisVersion|manual=AgentGuide|topic=Map_icons|display text=Journey map icons}}.
 
  
{{NoteFormat|
+
*The tab lists the different journeys. Click each journey item to view further details in the "Message Details" section. The message details section displays the details of the last queue and the most recent agent who last handled the interaction.
* You can expand multiple cards simultaneously.
+
*Genesys Cloud visualizes bot-only conversation sessions (no agent) using the standard conversation session card, and will display data common to bot and agent conversations (e.g. channel, originating direction, duration, some status values)
* The color of a {{Link-SomewhereInThisVersion|manual=AgentGuide|topic=Map_icons|anchor=JourneyIcons|display text=segment matched}}  icon corresponds to the color of the actual segment.|2}}{{NoteFormat|If there are no segments, searches, or outcomes, there is no expanded view.|}}
+
*Data from the last 60 days are available on this tab.
 +
{{NoteFormat|When a logged in user logs out and continues to use the website, Predictive Engagement considers the user as a new user and creates a new journey map for all actions of the unauthenticated user actions.|}}{{NoteFormat|Ensure that you add the External contacts > Session > View  permission to your role to view the customer journey gadget.|}}
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
|sectionHeading=View searches performed
+
|sectionHeading=View a customer's journey
|anchor=Searches Performed
 
 
|alignment=Horizontal
 
|alignment=Horizontal
 
|Media=Image
 
|Media=Image
|image=SearchesPerformed2.png
+
|image=Web_session_details.png
|structuredtext=Knowing what customers searched for on your website prepares you to answer questions that they may have. Search information appears in two places on the '''Predictive Engagement Customer Journey''' tab.
+
|structuredtext=The customer journey map updates in real time as the customer navigates your website, responds to interaction requests, and segments and any outcomes matched.  
 +
 
 +
The customer journey map has the following:
  
*In the journey map, click a search icon to see what the customer searched for at a specific point in the customer's journey.
+
*'''Segments matched''': A segment represents a group of customers that have something in common. For example, a segment might include all customers who use the same browser or are from the same geographic region. Segments appear in the order that Genesys Predictive Engagement assigns them to the customer. You can view the segments that a customer visit matched from both the segment icon on the journey map and from the "Segments" section. For more information about segments, see [[Draft:ATC/Current/AdminGuide/About segments|About segments]].
*in the "Searches performed" section of the '''Predictive Engagement Customer Journey''' tab, you can view a list of all the terms that the customer searched for during the session.
+
*'''Searches performed:''' Knowing what customers searched for on your website prepares you to answer questions that they may have. You can view the search details from both the search icon in the customer journey map and from the "Searches" section.
 +
*'''Outcomes matched:''' An outcome represents a particular goal and the colored bars represent the customer's progress toward that goal. For example, if the goal is to purchase a product, the customer's progress moves toward that goal when the customer puts an item in their shopping cart. These bars update in real time as the customer's progress changes. For more information about outcomes, see About outcome predictions and probabilities.
 +
*'''Device information''': Information about the website visitor's device, such as geographic location, device type, operating system, and browser. For information on the icons used to represent the device information, see {{Link-SomewhereInThisVersion|manual=AgentGuide|topic=Device_icons|display text=Device icons}}.
 +
*'''Agent and queue details''': To view the agent and queue details, click the interaction. The journey tab displays the information at the bottom. If an interaction was transferred between different queues and agents, details of the last queue and agent are displayed.
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
|sectionHeading=Copy activity data
+
|sectionHeading=Change the layout of the customer journey tab
 
|alignment=Horizontal
 
|alignment=Horizontal
 
|Media=Image
 
|Media=Image
|image=CopyActivityData.png
+
|image=Layout_view.png
|structuredtext=When viewing activity details, you can copy data (such as an email address) to the clipboard so that you can paste it elsewhere.
+
|structuredtext=You can choose to view the page in four different layouts: 25%, 50%, 75%, or 100% layout. The journey information that is displayed varies based on the layout you select.
 
|Status=No
 
|Status=No
 
}}{{Section
 
}}{{Section
|sectionHeading=View more cards
+
|sectionHeading=Understand the status of the customer journey tab items
|anchor=ViewMore
 
 
|alignment=Horizontal
 
|alignment=Horizontal
 
|Media=Image
 
|Media=Image
|image=LoadMore.png
+
|image=Active_Inactive_CJ.png
|structuredtext=To see more cards, click '''Load More''' at the bottom of the list.
+
|structuredtext=For active conversations and web visits, a green status icon appears on the first column. After 45 seconds of inactivity, the icon changes to yellow. After 1 minute of inactivity, the interaction shows as inactive. It remains inactive unless the customer triggers another web event (for example, a page view), at which point the interaction shows the green icon again.
 
|Status=No
 
|Status=No
 
}}
 
}}
 
}}
 
}}

Latest revision as of 05:30, October 14, 2022

Learn about the customer journey data that Genesys Predictive Engagement presents to agents in Genesys Cloud CX.


Prerequisites

The following permissions are available by default to the role 'User'. If you are creating custom roles, ensure that you add the following permissions to the custom role.

  • Configure the following permissions in Genesys Cloud CX:
    • Journey > Event > View (core permission to view the Customer journey gadget and to see detailed view web sessions)
    • Journey > Event Type > View (to allow customization of web sessions)
    • Journey > Session > View (to retrieve list of web session)
    • Journey > Session Type > View (to retrieve details of web sessions)
    • Journey > Outcome > View (to see outcomes achieved and scores for a visit)
    • Journey > OutcomeScores > View (to see real-time predictions)
    • Journey > Segment > View (to see matched segments for a visit)
    • Routing > Wrap up code > View (to view the wrap-up codes associated with the interaction)
    • Routing > Queue > Search (to view the queue the interaction is part of)
    • External contacts > Session > View (enables view of customer journey tab)
Important
If you are a Genesys Cloud CX customer, your organization might be using web messaging instead of web chat.

About customer journey

Using the customer journey tab, you can view an overall summary of the different conversations you have had with the customer and the customer web visits of the websites that Genesys Predictive Engagement tracks. Customer journey information is available for conversations from the following channels:

  • Voice
    • Inbound calls
    • Agent-initiated outbound calls
  • Messaging
    • Web Messaging
    • Web chat
  • Digital
    • Email
    • SMS
    • Agentless notifications (WhatsApp and SMS)
  • Social media
    • WhatsApp
    • LINE
    • Twitter SM
    • Facebook messenger
  • Website visits
    • Web Events (Genesys Predictive Engagement only)
    • Content Offers (Genesys Predictive Engagement only)

Customer journey information is not available for conversations from the following channels:

  • Knowledge - Support center
  • Agentless email notifications
  • Campaigns, including callbacks
  • Co-browse
  • Instagram DM

View customer journey

To view all the conversations you have had with your customer, click the Customer journey icon:2022-09-05 08-34-38.png

  • The tab lists the different journeys. Click each journey item to view further details in the "Message Details" section. The message details section displays the details of the last queue and the most recent agent who last handled the interaction.
  • Genesys Cloud visualizes bot-only conversation sessions (no agent) using the standard conversation session card, and will display data common to bot and agent conversations (e.g. channel, originating direction, duration, some status values)
  • Data from the last 60 days are available on this tab.
Important
When a logged in user logs out and continues to use the website, Predictive Engagement considers the user as a new user and creates a new journey map for all actions of the unauthenticated user actions.
Important
Ensure that you add the External contacts > Session > View permission to your role to view the customer journey gadget.

View a customer's journey

The customer journey map updates in real time as the customer navigates your website, responds to interaction requests, and segments and any outcomes matched.

The customer journey map has the following:

  • Segments matched: A segment represents a group of customers that have something in common. For example, a segment might include all customers who use the same browser or are from the same geographic region. Segments appear in the order that Genesys Predictive Engagement assigns them to the customer. You can view the segments that a customer visit matched from both the segment icon on the journey map and from the "Segments" section. For more information about segments, see About segments.
  • Searches performed: Knowing what customers searched for on your website prepares you to answer questions that they may have. You can view the search details from both the search icon in the customer journey map and from the "Searches" section.
  • Outcomes matched: An outcome represents a particular goal and the colored bars represent the customer's progress toward that goal. For example, if the goal is to purchase a product, the customer's progress moves toward that goal when the customer puts an item in their shopping cart. These bars update in real time as the customer's progress changes. For more information about outcomes, see About outcome predictions and probabilities.
  • Device information: Information about the website visitor's device, such as geographic location, device type, operating system, and browser. For information on the icons used to represent the device information, see Device icons.
  • Agent and queue details: To view the agent and queue details, click the interaction. The journey tab displays the information at the bottom. If an interaction was transferred between different queues and agents, details of the last queue and agent are displayed.

Change the layout of the customer journey tab

You can choose to view the page in four different layouts: 25%, 50%, 75%, or 100% layout. The journey information that is displayed varies based on the layout you select.

Understand the status of the customer journey tab items

For active conversations and web visits, a green status icon appears on the first column. After 45 seconds of inactivity, the icon changes to yellow. After 1 minute of inactivity, the interaction shows as inactive. It remains inactive unless the customer triggers another web event (for example, a page view), at which point the interaction shows the green icon again.
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