Outcomes

Outcomes correspond to business goals that you want to monitor and achieve.

View your outcomes

1. Click Journey > Outcomes.

Create an outcome

1. Click Journey Shaping > Outcomes.
2. Click Create Outcome.
3. Use a descriptive name.
4. Define at least one of the following:
   • Segment attribute
   • Journey pattern
5. To activate the outcome, click the Active toggle so it is green.

Important

You can specify as many segment attributes and journey pattern conditions as you want. You must specify at least one.

Segment attribute example

Segment attributes identify visitors based on characteristics like location, browser, device type, and so on.

Tip

If you want to match based on a non-numeric criteria, such as the name of a browser, select the like or not like operator.

Journey pattern example

The journey pattern identifies visitors based on their behavior on your site. For example:

• Viewed a specific page
• Clicked a specific button
• Submitted a form

Important

Track these actions as events in your code. To track a more complex journey pattern, add conditions. Genesys Altocloud evaluates all conditions in the journey pattern sequentially, in the order you define them.

Set each condition to one of these matching options:

• Once: The persona matches when the condition is met
• Never: After the visitor leaves the site, the persona matches if this condition was not met during the visit. This applies to all personas that contain at least one Never condition.

Edit an outcome

1. Click Journey > Outcomes.
2. Click the outcome you want to edit.
3. Update the segment attributes.
4. Update the journey patterns.

Delete an outcome

Delete an outcome when you no longer need it.