Best practices for segments

Improve how you build outcomes by reviewing best practices.

Best practices

Genesys Predictive Engagement tracks activity on your website at a very detailed level. In order to trigger a specific action map, the customer's behavior must exactly match how you define the segments for the action map. Keep the following points in mind:

Important

• Create segment-based conditions with a specific action map in mind: group them logically and define them in the correct sequence.
• In order to define a segment, you must specify at least one condition.
• You can use a combination of segment-based conditions and outcome-based conditions.
• The more conditions you define, the fewer number of users will be matched to the segment.
• Conditions are not shared across segments and outcomes.