Create a content offer

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This topic is part of the manual Genesys Predictive Engagement Administrator's Guide for version Current of Genesys Predictive Engagement.

A content offer is a type of Genesys Predictive Engagement action that triggers on a website when a visitor's behavior or segment matches the criteria defined in an action map.

Prerequisites

  • Configure the following permissions in Genesys Cloud:
    • Journey > Action Map > Add , Delete, Edit, and View (to create action maps)
    • Journey > Action Template > Add, Delete, Edit, and View (to configure content offers)
    • Uploads > publicAsset > upload (to upload images for content offers)

Create a content offer

You create content offers in the View content offers. Specify a descriptive and meaningful name and description (for example, Spring Break Getaway Offer 2019). Define the content and design of your content offer, as described in the tables that follow.

After you create a content offer, it appears in the Content Offer section of the Action Library.
Tip
To simplify the process of creating a content offer, duplicate an existing content offer.

Content options

ContentOfferContent.png
Tip
To preview your changes, in the content preview area, click the Refresh icon.
Option Description
Layout Layout of the text and image within the content offer:
  • Image only
  • Text only
  • Right text - text is on the right; image is on the left.
  • Left text - text is on the left; image is on the right.
  • Bottom text - text is on the bottom; image is on the top.
  • Top text - text is on the top; image is on the bottom.
Image Image to display in the offer. You can either upload the image to Genesys Predictive Engagement or point to its URL.

For more information, see Include an image.

Heading Prominent headline text. Example: Exclusive offer just for you!
Subheading Secondary text to accompany the main heading. Example: Book now and get 10% off.
Body Description of the offer. Example: Book now and add discount code 123456 at the checkout to save 10%.
Button text Short string to display inside the call-to-action button. Example: Book Now.
Destination URL URL of the page to display when a visitor clicks the call-to-action button.
Open link in Indicates where to open the destination URL, either in the current window or in a new tab or window.

GPE-8043

Update the following descriptions in the table in the previous section:

Heading: Prominent headline text. Example: Exclusive offer just for you! Restricted to a maximum of 50 characters.

Subheading: Secondary text to accompany the main heading. Example: Book now and get 10% off. Restricted to a maximum of 100 characters.

Body: Description of the offer. Example: Book now and add discount code 123456 at the checkout to save 10%. Restricted to a maximum of 500 characters.

Button text: Short string to display inside the call-to-action button. Example: Book Now. Restricted to a maximum of 15 characters.

Include an image

To include an image in your content offer, you can either upload the image file to Genesys Predictive Engagement or point to its URL.

Upload an image file

Important
To upload images for content offers, you need the Uploads > publicAsset > upload permission.

You can drag and drop the image file onto the upload area, or browse to the file and select it.

ContentOfferImageFile.png

You can upload an image in any of the following formats. The maximum file size per uploaded image is 512 KB. The optimal image dimensions are 400px X 400px.

Extension Name MIME type
APNG Animated Portable Network Graphics image/apng
BMP Bitmap file image/bmp
GIF Graphics Interchange Format image/gif
ICO or CUR Microsoft Icon image/x-icon
JPG or JPEG Joint Photographic Expert Group image image/jpeg
PNG Portable Network Graphics image/png
SVG Scalable Vector Graphics image/svg+xml
WEBP Web Picture format image/webp

Point to a URL

Provide the URL address of the image to display in the content offer.
Important
You must specify a complete and valid URL address, including the protocol. Example: https://www.genesys.com/media/genesys-logo-base.svg.
ContentOfferImageURL.png

Style options

ContentOfferStyle.png
Tip
To preview your changes, in the content preview area, click the Refresh icon.
Option Description
Type Controls where the content offer appears on a webpage and whether the visitor can interact with other web page elements while the content offer is onscreen.
  • Modal - Content offer covers all other webpage content. Visitors cannot interact with other webpage elements onscreen. If the visitor clicks outside of the content offer window, the content offer window closes.
  • Overlay (Non-modal) - Content offer covers all other webpage content, but visitors can interact with other webpage elements while the content offer is onscreen.
  • Toast (Non-modal) - Content offer displays in a small notification window that does not obscure other webpage content. Visitors can interact with other webpage elements onscreen.
Background Color Content offer's background color.
Heading, Subheading, Body, and CTA button Style options for the heading, subheading, body, and call-to-action button:
  • Font - By default, the inherited font is the Google Roboto font. You can change the font or disable the Google font download. For more information, see Disable Roboto font download.
  • Font size
  • Text color
  • Text alignment (not available for the call-to-action button)
CTA Button color Call-to-action button color.
Close Button Opacity and color of the Close (X) button that appears in the top right corner of the content offer.
Position Onscreen positioning of the content.
Padding Padding around the content offer, either in pixels or as a percentage.

Publish the content offer

After creating the content offer, save and publish it so that it's available for an action map to use.
Important
You can't edit an action after you publish it. So, if you're not ready to publish the content offer, save it as a draft. Then, you can publish it when you're ready.
For more information, see Save an action.

Link the content offer to an action map

After you publish a content offer, link it to an action map so that your website visitors can see it. The action map defines the conditions that trigger the content offer. You can either create an action map to link the content offer to, or link it to an existing action map.

Specify when to activate the content offer and the time period during which to use the content offer. For more information about action maps, see About action maps

Manage a content offer

You can manage content offers in the following ways:

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