WE01 - Titles and Canonical Info
Contents
Administration Dashboard
Go back to admin dashboard to create and manage platform-specific use cases in the system:
Titles and Taxonomy
| Main Title | Subtitle | Taxonomy | Product Category | Draft | Published | Edit |
|---|---|---|---|---|---|---|
|
Quality Assurance and Compliance |
Improve quality of agent handling of interactions by deriving insights from interaction recording along with recorded desktop activity, quality evaluations and post-interaction survey. |
Employee Engagement |
Workforce Engagement |
No draft |
Canonical Information
Platform Challenge and Solution
Platform Challenge: Contact centers today are required to record & retain customer interactions across channels. They also need to record agent desktop activity during interactions to meet performance requirements and gain insights to agent performance and compliance. Contact centers need an easy to use interface for evaluating the quality of specific interactions and identify opportunities for improvement. Contact centers also need an integrated survey solution
Platform Solution: Genesys Cloud records and retains 100% of customer interactions, to meet regulatory requirements. Recording the agent desktop activity provides further insight to help assess effectiveness of agents in addressing customer needs. Genesys Quality Evaluation includes evaluation forms for use with recorded interactions. Quality Evaluation results enable contact centers to analyze performance. Genesys post-interaction Survey is built in to the platform.
Platform Benefits
The following benefits are based on benchmark information captured from Genesys customers and may vary based on industry or lines of business:
| Canonical Benefit | Explanation |
|---|---|
| Improved Customer Experience | Post-interaction Surveys along with recording of voice and digital interactions to identify areas of improvement at the contact center level as well as agent level to deliver a better customer experience. |
| Improved Employee Productivity | Leverage the Quality evaluation criteria to create targeted evaluations to identify keys to successful sales and improve agent productivity |
| Improved First Contact Resolution | Leverage the Quality evaluation results and Post interaction survey results to identify and address the root cause(s) of repeat contacts thereby improving FCRs. |
High Level Flow
High Level Flow Steps
- Customer conversation on one of the available interaction channels gets recorded and retained.
- Recorded Voice Interactions are transcribed to text using Speech and Text analytics
- Recorded interactions are auto assigned to evaluators for assessment of agent performance (or for calibration)
- Option - Evaluator is able to search for/locate interaction recordings for ad-hoc evaluation assignment.
- Agent receives completed evaluation to review recordings and evaluation..Acknowledge and add comment.
- Customer is sent a Post Interaction survey based on Policy criteria and actions. Results are linked to the recorded interaction.
- Performance results are generated by Quality evaluation and Survey; Coaching , Learning Module assignment are initiated based on results.
Data Sheet Image
Canonical Sales Content
Personas
- Contact Center Supervisor / Manager
- Head of Compliance
- Head of Customer Experience
Qualifying Questions
- Do you know if customers perceive that they receive the same quality of service regardless of the channel they use?
- Are there any reliability issues with the current recording system?
- How does your organization manage the quality of the interactions that your contact center handles with customers and prospects ?
- How do you aggregate and report upon evaluation results (scores)?
- How do you assess why some agents take longer to handle customer interactions than others?
- Are there any concerns about agents accessing unauthorized information while handling interactions?
- What communication channels do you offer your customers?
Pain Points (Business Context)
- Inability to record calls and screens reliably
- Lack of useful metadata about recorded interactions
- No end-to-end recording, particularly when calls are transferred across multiple locations
- High Total Cost of Ownership (TCO) for recording
- Desire to move away from incumbent recording vendor
- Current recording solution doesn’t support SIP transformation strategy
- Current recording solution doesn't support screen recording of agent desktop while also recording calls and digital channels
Desired State - How to Fix It
- Implement an Interaction Recording solution which is natively integrated with your Customer Experience Platform (single vendor for both)
- Record 100% of the calls handled by your contact centers with no “lost” calls to increase compliance, decrease risk, and evaluate 100% of calls.
- Include extensive metadata with each recorded conversation
- Record and stitch calls from cradle-to-grave, even across multi-site transfers
- Record all of your available customer digital channels along with agent desktop screen activity
- Identify improvement opportunities for agents by sharing the customer's perception of their experience
- Identify contact center procedural/process improvement opportunities