Difference between revisions of "SL05/Canonical"

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{{SMART Canonical
 
{{SMART Canonical
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|BuyerPersonas=Head of Ecommerce, Head of Sales, Head of Sales Operations
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|QualifyingQuestions=# Are you able to consolidate, prioritize and distribute captured leads, with context, in one universal system across the business?
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# Do you need to reduce workforce inefficiencies but still keep your service levels up and customer satisfaction scores high?
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# Are you interested in improving conversion rates through automation and contact center routing practices?
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|DataSheetImage=EE22 - genesys speech analytics - header (2).png
 
|PlatformChallenge=You need your team to get more conversions in less time. But when leads don’t get to the right rep in real time, or have assigned value, priority or customer context, it’s hard for that rep to successfully convert. And missed conversions mean missed revenue opportunities.
 
|PlatformChallenge=You need your team to get more conversions in less time. But when leads don’t get to the right rep in real time, or have assigned value, priority or customer context, it’s hard for that rep to successfully convert. And missed conversions mean missed revenue opportunities.
 
|PlatformSolution=Create a single, global task list that automatically organizes, prioritizes and routes captured leads (with context) to the best qualified rep anywhere in your company. Eliminate “cherry-picking” and misrouting, so reps can process leads faster and more efficiently, for better resource planning and conversion rates.
 
|PlatformSolution=Create a single, global task list that automatically organizes, prioritizes and routes captured leads (with context) to the best qualified rep anywhere in your company. Eliminate “cherry-picking” and misrouting, so reps can process leads faster and more efficiently, for better resource planning and conversion rates.
 
|HighLevelFlowLucid=https://www.lucidchart.com/documents/edit/9048c2ef-d188-41ab-ac00-53d987cfb863/0
 
|HighLevelFlowLucid=https://www.lucidchart.com/documents/edit/9048c2ef-d188-41ab-ac00-53d987cfb863/0
|BuyerPersonas=Head of Contact Center(s), Head of Sales, Head of Sales Operations
 
|QualifyingQuestions=# Are you able to consolidate, prioritize and distribute captured leads, with context, in one universal system across the business?
 
# Do you need to reduce workforce inefficiencies but still keep your service levels up and customer satisfaction scores high?
 
# Are you interested in improving conversion rates through automation and contact center routing practices?
 
 
}}
 
}}
 
{{SMART DataSheetFlow
 
{{SMART DataSheetFlow

Revision as of 10:06, January 16, 2020

Important
This information is shared by SL05 use cases across all offerings.


Administration Dashboard

Go back to admin dashboard to create and manage platform-specific use cases in the system:

Titles and Taxonomy

Main Title Subtitle Taxonomy Product Category Draft Published Edit

Genesys Lead Engagement

Enrich, prioritize and distribute missed conversion opportunities

Business Optimization

Sales

No draft


Canonical Information

Platform Challenge and Solution

Platform Challenge: You need your team to get more conversions in less time. But when leads don’t get to the right rep in real time, or have assigned value, priority or customer context, it’s hard for that rep to successfully convert. And missed conversions mean missed revenue opportunities.

Platform Solution: Create a single, global task list that automatically organizes, prioritizes and routes captured leads (with context) to the best qualified rep anywhere in your company. Eliminate “cherry-picking” and misrouting, so reps can process leads faster and more efficiently, for better resource planning and conversion rates.

Platform Benefits

The following benefits are based on benchmark information captured from Genesys customers and may vary based on industry or lines of business:

Canonical Benefit Explanation
Improved Employee Occupancy Prioritizing leads combined with continuous push distribution makes the most of available resources.
Improved Net Promoter Score Offering to assist a customer who has abandoned an online process improves satisfaction scores.
Increased Revenue “Push” routing helps sales reps follow-up quickly with captured leads, improving conversion rates.

High Level Flow

High Level Flow Steps

  1. New lead created in source systems, such as the web site
  2. Genesys captures leads from various source systems
  3. Genesys applies lead and account attributes for scoring and prioritization
  4. Genesys continuously searches for the most appropriate and available resource
  5. Routing can be based on continuous prioritization of lead scores, recentness and value
  6. If resource available, lead routed to the desktop with customer context from source system

Data Sheet Image

EE22 - genesys speech analytics - header (2).png

Canonical Sales Content

Personas

  • Head of Ecommerce
  • Head of Sales
  • Head of Sales Operations


Qualifying Questions

  1. Are you able to consolidate, prioritize and distribute captured leads, with context, in one universal system across the business?
  2. Do you need to reduce workforce inefficiencies but still keep your service levels up and customer satisfaction scores high?
  3. Are you interested in improving conversion rates through automation and contact center routing practices?

Pain Points (Business Context)

Desired State - How to Fix It


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